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SingleCut tasked Zulu Alpha Kilo with creating the Big In Japan campaign - a new way to stand out in a crowded craft beer scene.
Modern beer connoisseurs are always searching for a craft beer brand that not only has great taste, but great visual appeal as well.
Enter SingleCut, the newest craft beer brand heavily inspired by rock 'n' roll, and their uniqueness makes their drink more tantalizing than your usual beer-fare. Take a look at their latest visual campaign, Big in Japan:
Created by the very talented Zulu Alpha Kilo, the craft beer brand ventured into Japan, a nation still big on rock music, gaming and QR codes.
The result? A Spotify-enable beer that gamified a music phenomenon! Featuring artful QR codes on the cans, each of them are made up of visual clues of western rock songs that were big in Japan by artists such as Cheap Trick and Queen.
By tapping into a love for cultural crossovers, the product was sold out across Tokyo within weeks of its launch.
Oh, and did we mention that this won the Platinum Winner in the latest season of the MUSE Creative Awards? No wonder this visual masterpiece looks amazing from the get-go!
Want to see more amazing visual pieces like this? Come check out the winners in the 2020 MUSE Creative Awards today!
Credits
Name: Big in Japan
Entrant Company: Zulu Alpha Kilo
Client's Name: SingleCut
Category: Advertising, Points of Purchase
