Interview with Kevin Sun, Deputy General Manager & Technical Director of GOOEST MEDIA, China

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Kevin Sun

As Technical Director of GOOEST MEDIA, Kevin is responsible for creating multi-merging designs for all industries, and converge digital technologies and physical entities together.

Interview with the 2020 MUSE Creative Awards Winner - Kevin Sun

1Please give us a brief bio of yourself and your background.

I am the Co-Founder and Technical Director of GOOEST MEDIA TECHNOLOGYDAQING CO.,LTD. I founded GOOEST in 2010. As a new media technology practitioner, designer and software development engineer, I have years of experience in interactive multimedia core technology development. FLUIDS is an important part of our interactive art programs which merges the art with multimedia technology, it is also the beginning, so we will continue to create the multi-merging designs for all industries.

2What made you become/why did you choose to become a creative?

In the fast moving development of technology, there are more and more traditional projects merging with digital technology successfully and satisfying the multi-sensory requirements of “experiencers”.

3Tell us more about your business/company, job profile, and what you do.

My work areas include the digital representation of public art in specific venues, multimedia interactive program, implementation of the exhibition halls, and the production and construction of immersive installations.

We work to explore the convergence between digital technologies and physical entities, the creation of digital technology, new media art and machine intelligence.

4What does “creativity” mean to you?

Creativity can be based on the discovery of an existential reality or an ideational theory constructed to explain some phenomena.

5Tell us about your creative and/or design process.

Our software used Photoshop for the initial creative art design. During the software development phase, Unity3D was used to compile and produce the software logic design, followed by using (CFD) Computational Fluid Dynamics model using Experiment Design.

6Do you think your country and its cultural heritage has an impact on your creativity process?

Yes, of course. I will create more designs based on my country's cultural heritage.

7Congratulations! As the winner of the 2020 MUSE Creative Awards, what does it mean to you and your company and team to receive this award distinction?

Thank you! It is very important to me and also my first creative award. This award will motivate me and the company to continue making more creative designs.

8Can you explain a bit about the winning work you entered into the 2020 MUSE Creative Awards, and why you chose to enter this project?

This project redefines the form of light with digital multimedia, where the light lines into visual effects such as liquid flow, subverting the perception of light and breaking the boundary lines of the inherent cognitive form of light.

The installation will offer a poetic and philosophical sensory experience, and is meant to open mankind's contemplation and curiosity towards the exploration of humans, life, nature and their relationships.

9What was the biggest challenge with this project?
All along, the main technical difficulty is making the liquid flow more realistic on the basis of digital interaction and making it more of an artistic aesthetic.

After a lot of time on analog design and actual calculation, and through a fusion of large number of audience data feedback results, the results of the current are extremely beautiful. The interactive appreciation makes it suitable for a variety of scenes. In the software operation, the software is optimized without reducing the aesthetic and effect, thus the software being able to be carried out at a lower cost of hardware.

10What makes your country specifically unique in the creative industry?

My country is great with thousands of years of brightening histories, and she will feed the designers endless and rich inspiration.

11What is your key to success? Any parting words of wisdom?

As our core value states, make the best value to what you are working for. When you’re propelled by a genuine commitment to be the best you can at what you’re doing, the results will follow.

Winning Entries

FLUIDS | 2020


This project started through the conception of artistic abstract forms, with the help of digital multimedia form to redefine...
(read more at MUSE Creative Awards)


Gooest is a digital technology enterprise that is committed to innovative design and creation of multimedia interactive production, R&D of software technology and intelligent human-computer interaction and marketing.