TJ is a creative copywriter whose writing directly impacts the branding, brand, and voice.
Hey I'm TJ. My real name's Tyler but simplicity's the key to great ideas. I've been creating for years. Whether it was music, fashion, film, or art, I've made creativity the focal point of my life for a long time and I'm happy to be creating things that can impact the world now.
Because subjectivity is exciting. I grew up admiring people that were able to creatively twist the way we approached the world and I knew I wanted to be one of those people who inspired the next generation to do the same.
I'm a creative copywriter who feels passionately about the impact that branding, voice, and innovation could have on both a brand and the world.
Creativity is the ability to hone in on the things that people can resonate with, to display them in ways people have never resonated with before.
Talking to people. Seeing the value in the opinions of all people despite their difference of opinion leads to amazing insights.
The research. Anyone could execute an amazing idea but true creativity comes from the insight that was backed up by the interactions and research that built it.
Canada and Toronto in particular is a great place to nourish the creative spirit. As someone who has done a lot of traveling, it's great to come home to a place where everyone can communicate and love each other despite their race, religion, sex, or ideals. Although we still have a long way to go, it's great to be a part of a place where growth is so respected. Home has taught me a great amount of empathy that has massively influenced my creativity.
As someone who has grown up in vulnerable communities, I know how much the truth gets muddled on both sides of urban interactions. Vulnerable youth and law enforcement are both victimized in a world where "choosing sides" is publicized more than the truth is. We created this to make the truth more undisputable. The work, 'Miranda' makes it easier for both sides to identify and access the truth in a seamless way. Our team truly believes that campaigns and apps like this are the initial steps that can lead to peace in our urban communities.
1. The ability to educate
2. The ability to entertain
3. The ability to energize
I think there's a possibility that voice and audio will be the prime decider of the creative industry in the future. Visual aesthetics may at some point be surpassed by auditory aesthetics and the fine line between print ad and podcast could grow closer and closer.
Find what matters to one person and make it matter to the world, but do it creatively.
Hear out more people (YouTube counts).
Don't tell anyone this. But I've never told anyone anything I've never told anyone else. Please keep that a secret.
Tupac, John Oliver, and my mom. Because they're all equally gangster.
I don't consider myself successful yet but I'm hoping that's the key.