Interview with Sylvia Tu From Rich Honour International Designs Co., Ltd, Taiwan

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Sylvia Tu

Sylvia Tu is a Design Manager and has been collaborating with prodigious companies worldwide. Roaming, thinking, and testing are her keys in designing award-winning masterpieces! .




Interview with the 2021 MUSE Design Awards Winner - Sylvia Tu

1Please give us a brief bio of yourself and your design background.

I grew up in Tainan, Taiwan's oldest city, and I studied interior design at Pratt Institute, New York. The New York years were really a Renaissance for me, I received a spirit from mother New York with a cultural fusion and a strong desire for exotic exploration. That contributes a great deal to my design DNA.

2What made you become/why did you choose to become a designer/artist?

I believe that's a calling. I knew I would be a creator since I was a kid.

3Tell us more about your business/company, job profile, and what you do.

Rich Honour is a giant in the interior design industry in Taiwan. Our multi-disciplinary team delivers inspiration to hospitality, healthy industry, retail, workspaces, public venues and even branding around the world. Our service network, based in Greater China, now covers major markets in the United States, Europe, the Middle East and Asia-Pacific. It is my 9th year with RH. It is a great honor to me to work with the greatest team, warm and supportive.

4What does “design” mean to you?

Design is a bridge that links reality and creativity. The greatest fun is being a bridge builder.

5What’s your favorite kind of design and why?

I tend to be drawn by a design with a great story. With a story, design is not only a matter of form and function but narrative imaginings with numerous episodes.

6To you, what makes a “good” design?

A good design is with aesthetics, well performed, and makes people happy.

7Describe your design style and its main characteristics.

I find it difficult to define a style for my design because I am very fickle. But I like to play low profile and to create conflicts subtly.

8Tell us about your design process.

Roaming, thinking, finding, testing, and Eureka!

9Do you think your country and its cultural heritage has an impact on your design process?

Definitely! There’s a saying that the most beautiful scenery in Taiwan is people. Waves of immigration have resulted in a population that’s surprisingly diverse. The convergence and interplay of currents of humanity in Taiwan have helped transform it into an open-hearted, forward-looking society. That makes us with great hearts incorporate diverse elements of civilization from around the world in a distinctive and harmonious manner, so that is my manner of design.

10Congratulations! As the winner of the 2021 MUSE Design Awards, what does it mean to you and your company and team to receive this award distinction?

We are honored to receive this award and we believe that the Muse Platinum Award is a renowned recognition of our team efforts.

11Can you explain a bit about the winning work you entered into the 2021 MUSE Design Awards, and why you chose to enter this project?

The Taoyuan Shin Kong Cinemas project is a crossover teamwork. We started with a travel video to share a traveler’s vision with a group of movie industry people. In a story with many sceneries, we kick off the project. It is like a journey, we travel with our clients, and somehow, in the end, we found the brand character is reborn and we create a new spatial-visual identity.

12What was the biggest challenge with this project?

Budget.

13How has winning an Award developed your practice/career?

Winning the award is like a marathon, passing the ribbon and getting a trophy. The award is a token of our inner achievement. We like cheerios ! It just keeps us running.

14What are your top three (3) favorite things about our industry?

What are your top three (3) favorite things about our industry?

Communication is the greatest part. Through communication, we learn from the unknown and reacknowledge our knowing. It is a growing process.

The second is the meet the challenge and conquer it.

The last is very personal, it is to immerse in the flow of creation.

15What makes your country specifically, unique in the design industry?

We have the ability to embrace diversity. The tolerant manner is expanding our boundaries in the various design field.

16Where do you see the evolution of design industry going over the next 5-10 years?

Originality is important. Through social media, the public can obtain information quickly and easily. We need to tell stories in an original way so that we can achieve results of unique value.

17If you were a student entering this industry or an aspiring MUSE Design Awards submitter, what advice would you give them?

Do it. No challenges, no success!

18What resources would you recommend to someone who wants to improve their skills in the design industry?

To read is the best way to improve our imagination.

19What is your key to success? Any parting words of wisdom?

Be Honest is the key. “The place where your treasure is, is the place you will most want to be, and end up being.”_ Matthew 6:21



Winning Entries

TAOYUAN SHIN KONG CINEMAS | 2021

Interview with Sylvia Tu From Rich Honour, Taiwan

Taoyuan Shin Kong Cinemas is a new type of complex cinemas across movies, gourmet and shopping. The design aimed...
(read more at MUSE Design Awards)


Sylvia Tu


Sylvia Tu is a Design Manager and has been collaborating with prodigious companies worldwide. Roaming, thinking, and testing are her keys in designing award-winning masterpieces!

Muse.World