Spearheading the way to bridge corporations together to build a beneficial ecosystem is Richard Neve behind the Stater InMotion campaign!
Richard Neve started his career as a journalist and moved to PR when he joined the American broadcaster NBC as PR Manager Europe. After which he worked in various agencies serving clients in the financial services space.
Loved journalism, but had a keen interest in business and strategy so made the ‘natural’ move to marketing, PR.
I manage the Amsterdam office of Cognito Media Group, essentially to be successful is to be able to talk in the language of the boardroom, daring to discuss numbers!
Cognito Media is an agency for PR, marketing and communication with a 100% focus on companies in financial services. We have seven offices in three continents (US, Europe, APAC) and the total team is about 90 professionals.
Engage in a dialogue so the for your business relevant audience behaves in a fashion that fits your strategy; make people do what you want them to do.
Bold. In this day and age you need to make a difference, stand out. Do the stuff that people expect you to do is not enough. Make a mark, flip the frame.
Listen, observe, think. Discuss with the team where the client actually provides value, look at problems and frustrations in the business of your client as barriers that need to be overcome.
Dare to throw out all and eventually pick up the pieces and glue back together.
Perhaps that first idea was not half as bad.
The award gave the team the confidence that we actually do the right thing, provide value without losing our focus on creativity.
We only just started to let our audience know we won. But I am sure it will.
The challenges were how to keep the right pace in the project as obvious a large campagne has many internal and external stakeholders. In the end all have the same objective but tempo and route how the get there is not the same for all involved.
We are based in Amsterdam, a very liberal city and that gives us a free thinking perspective. We’re born to speak our mind and embrace bold ideas.
Marketing automation with offer creatives more time to focus on listening to clients and come up with amazing solutions for complex business situations.
On top I think that with the ESG drive in many companies ‘how to handle waste, the actual stuff’ will be a USP factor for many brands. What do you throw away? How do you optimize your supply chain to prevent loss of value and damage to the environment?
The nearest museum for modern art.
That old advertising geezer that saw it all and is not retired.
Smart, small retailers as they will teach you the importance of ‘customer experience’.
More data, more analytics, more noise, more useless conversations. But also amazing work that cuts through all the bullshit and make a difference.
Essential will be the fact that all campaigns will be omni-channel!
Andy Warhol, showed that art is business and business is art.
Joop Gosliga (former marketeer at a tobacco firm), he showed me big ideas often are not big enough. Go bold.
Ron Kaal, editor-in-chief of various magazines. He learned me to read, truly read and watch. To look for the details.
Just keep on going. When others threw in the towel, I doubled down.
The client is always right, agencies know more than their clients. The winner is the one who really listens.
Spearheading the way to bridge corporations together to build a beneficial ecosystem is Richard Neve behind the Stater InMotion campaign!
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