The design studio from Taiwan has been established for 12 years. It is committed to producing design works with ideas and connotations, so that commercial packaging has an artistic sense of value.

When I was growing up, I discovered the talent for painting, but it was very hard to be an artist in Taiwan. After evaluating, I naturally chose the design industry to keep my interest and a balance in income.

Compared with foreign countries, Taiwan’s commercial market is obviously inferior in its acceptance of creativity and aesthetic forms. How to make customers pay willingly while maintaining the creative beauty of the products has always been the part I am striving for, and I find it the most difficult and hardest.

For me, design can change your outlook in life. It can reflect personal views on things. High-quality works will be good. The logic of the design can be applied to many aspects of life, such as entrepreneurship, interpersonal relationships, and family financial investment.

I like brand packaging design the most, because I can read the designer’s ingenuity carefully and techniques repeatedly under static conditions.

Good design is sincere, simple and not fancy, where simplified concepts combine with uniqueness.

I personally like subtractive design, and don't like overly complex pictures. I also like moderate white space so the viewer can read well in the picture.

Data collection, field investigation, actual discussion, draft thought, proposal discussion, finalized revision, and finally, final draft.

Taiwan has been colonized by the Netherlands, Spain, and Japan in the past few hundred years. Therefore, the mixed and matched Chinese and Western cultural characteristics are what I have observed. This affects me when I design, but I will not be too obsessed with my personal point of view, as I use a more deliberate perspective. Thinking is more objective.

To get such recognition, the incentive must be stronger and more resilient, and in the face of the ruthless destruction of the market, we can only try to persist to maintain this original intention in the future.

Because packaging is our most frequently produced item, it is natural to want to participate in this project. At the same time, we can prove our strength to customers after winning the award.

Tea leaf residue is used to make the packaging material. The production process must integrate filtered tea residue with handmade paper.

Environmentally-friendly ink is then printed on the handmade long fiber paper, adhering to the spirit of environment protection.

It should allow more new customers to understand that our profession is recognized internationally.

Innovation breakthrough, personal uniqueness, simple style.

In recent years, I have observed that Taiwan is a democratic country, so there are more and more diverse designs recently. I think this is a good thing.

Artisan designers will gradually be replaced by artificial intelligence, and the increase in environmental awareness will reduce excessive packaging, which is beneficial to the world environment.

Figure out why you want to enter this industry. If you are going to die tomorrow, will you still want to do design in the first place? With such determination, success will come sooner or later.

Read more books in fields other than design, and then apply it.

In fact, I have always hated catering to customers because it leaves me without myself.

In the past few years, the birth of three children has transformed my identity into the role of a father, which makes me work harder and look at things more diversely.

Great wisdom is foolish.