When I entered my family's business, I started working in the factory. One day, I found a series of failed handles in the waste bin and turned them into a bracelet. That was my very first design (GNG Jewels), being a sculptural bracelets made out of brass recycled handles. That day, I understood that I can express myself and my art using the method that my father and grandfather did previously.
My company was founded by my grandfather, his brother and another firm. In 1920, they were making hardware for the big liners. Now at the 3rd generation, we specialize in marine hardware like marine locks, doors and cabinet accessories. I am in charge of the INNOVATION AD DESIGN LAB that concentrates on door handles.
Design is functionality with an eye to beauty and harmony.
I have no preferences.
Good design is a balance where technology, art and functionality play the biggest roles.
All of my designs are influenced by house music, where cultural contaminations merge with repetitive elements that can assert their own uniqueness and identity.
If something inspires me, I just cannot stop thinking about it. I sketch, write and fill notebooks with weird ideas in a multidisciplinary way. Sometimes, I already have the name and ad of the product before having a raw shape or idea of the product.
Absolutely yes! It is embedded in my DNA. I am also very influenced by everything surrounding me, so I try to always live in beautiful and interesting places.
We are always happy to receive awards, but MUSE is a special one and it comes like a spark of light at the end of the tunnel. It brings joy and hope to all of us as we just returned to work after isolation due to the COVID-19 lockdown.
OSSH is a luminous handle that lights up in critical conditions to address passengers or cruise ships to safe escape routes. Safety has become one of the most important issues for all related communities and if my design may help to save lives, then it is a good idea worthy of spreading.
The biggest challenge was simulating all the different situations the handle could face, from emergency shut downs, blackouts, anti-intrusion plans and evacuation plans. This led us to developing an app to replicate what is already consolidated in every vessel.
Winning awards inflated my already giant ego.
Innovating.
Improving lives.
Bringing equity.
The Italian art heritage is big, which is why you see Italian creativity in every Italian corporation. I like to think everybody is unique even though I hate parochialism.
The design industry will definitely be called to help people live safer, better and be happier with less.
Have fun and enjoy your creativity.
Always discuss your ideas with other people. They can give you the best advice and help you grow.
Founded in 1920, the F.LLI Razeto e Casereto S.P.A is known as the ‘Rolls Royce’ of marine locks.