IKEA is always one step ahead in the advertising game, and are providers of clean, concise ads that not only promotes their products, but also displays their innate Swedish brand identity as well.
In this latest ad, IKEA decided to go after a memory of all their target audiences: their childhood playhouses. Check it out below:
The creative agency Instinct curated a series of images where customers can buy IKEA products and proceed to build a playhouse right from the recesses of their childhood memories.
The ad features several ways to construct a playhouse, from the classic WIGWÅM, traditional CÅMPINGTENT to the large CÅSTLE, which are all aptly named with accents in order to bring out the playful IKEA identity into the visuals.
IKEA also wants to invite everyone to post images of their playhouses once they are done constructing their playhouses, which is another way for the brand to stay connected to their audiences and take part in their childhood reminiscing as well.
If you wish to relive a piece of your childhood, these images might just assist you in creating the dream playhouse that you've always yearned for!
Creative Agency: Instinct, Russia
Client's Name: IKEA
Creative Group Heads: Antonina Pirogova, Evgeny Golovan
Creative Designer: Elena Kravchenko
Client Service Director: Marina Vershinina
Group Account Director: Irina Gornova