I graduated with a Degree In Doctor Of Medicine from the National University of Malaysia and worked 6 years with the Ministry of Health, Malaysia before joining BP HealthCare, the largest medical diagnostic chain in Southeast Asia.

I am the Naturopathic Nutrition Advisor of Nano Singapore. I am passionate about transforming people’s lives through simple, natural health nutrition and guiding people to be the best version of themselves. Holistic in approach, I focus on both the mind and body. My naturopathic philosophy is to make health simple, sustainable, and fun. With good health, life can be enjoyed as it should be and allows us to focus on the people and experiences that are important to us.

Nano Singapore was started on a simple, powerful idea: To Help People Live Happier Through Wellness Innovation. From humble origins in the small city-state of Singapore, Nano Singapore is now Singapore’s Favorite Award-Winning Wellness Brand with a regional presence.

Ranked as the World’s No.1 Global Smart City by Jupiter Research in 2017, Singapore also came out tops in all the key areas measure. With the highest life expectancy in the world (University of Washington 2019) and the happiest country in the Asia Pacific (UN Report 2017), Singapore is truly Shangri-La of the East. Singapore’s students also excel academically like consistently being recognized as No.1 in international Maths & Science. (TIMSS IEA 2019)

After an international trip to learn about the latest developments in naturopathic medicine, Singaporean entrepreneur Jijin Fu was inspired to develop his own range of herbal and vitamin supplements back in Singapore. His belief in the all-natural health-giving properties of herbs and minerals led him to develop a whole system of preventive based on naturopathic principles.

The unrivalled Singapore heritage of Nano Singapore is at the heart of whom we are today. Our devotion to an all-natural approach to wellness guides the development of our products. We are proud to be natural healthcare pioneers, and we are committed to providing our consumers with well researched and innovative products, trustworthy health information, and outstanding quality. This is ensuring customers get the best that science has to offer, each and every time.

We are a D2C health supplement and vitamins brand. A direct to consumer (D2C) brand sells products directly to buyers online without involving retail stores or a distribution network. Instead of browsing retail sites like Target or Walmart, buyers go to a company's website, purchase items directly, and get them shipped right away.

It is an extreme honor as the organization highlights the best of the best through these recognitions. It has also been confirmed to us that all of our hard work over the last two years was worth the dedication.

We are also very thankful for the efforts of the organizers as well as our employees and stakeholders.

We are extremely proud to be recognized for our commitment to success in the eCommerce industry. Of course, developing a successful presence online as a business can be a stressful journey for most, and while the COVID-19 pandemic presented hardships for business owners all over the world, we were able to navigate those challenges in times of adversity to strengthen our brand and continue our mission.

It has helped us improve our awareness and brand credibility.

We experienced manufacturing bottlenecks initially, largely due to the COVID-19 pandemic. This presented challenges for us to redesign our supply chain to work with a diversified group of manufacturers closer to our main markets.

Having mutual respect, common and aligned goals, open communication, and patience can all help make for a successful team.

Having a strong and dedicated team is the key.

As a global hub for innovation, Singapore has built a vibrant ecosystem featuring global R&D labs for leading Fortune 500 companies, as well as over 150 venture capital funds, incubators and accelerators. You can also find the Asia-Pacific headquarters of ‘unicorns’ such as Grab, Sea, Lazada and Razer here.

Consistently ranked as one of the world’s most innovative cities, Singapore works with companies to develop solutions to solve the world’s most pressing problems.

We experienced manufacturing bottlenecks initially, largely due to the COVID-19 pandemic. This presented challenges for us to redesign our supply chain to work with a diversified group of manufacturers closer to our main markets.

Automation is a big trend in marketing that we are focusing on and will continue to focus on in the short term. We have already begun marketing integration with the automation software company ActiveCampaign, and we plan to create marketing automation on our website to reduce the number of times a customer abandons their cart. This will help encourage brand awareness and boost repeat purchases.

Subscription trends are also something we are actively pursuing. We are working to implement a feature on our website that will allow customers to automatically subscribe to supplements monthly to make purchasing easier for customers and increase their commitment to our products over the long term.

Another trend on our radar is a mobile app strategy to provide a more seamless experience for our customers.