Interview with Matt Darczynski from United Kingdom

Content Science, your one-stop platform for life-altering information
May 25, 2022
Interview With Dr. John Lee From Nano Singapore, Singapore
May 25, 2022

Matt Darczynski

Simple, modern, and minimalistic. Matt Darczynski is the one responsible for pushing Danish juice bar and coffee shop chain across the UK!

Interview with the 2022 MUSE Creative Awards Winner - Matt Darczynski

1Please give us a brief bio of yourself and your creative background.

My name is Matt and I am a London based self-thought independent designer with 10 years of experience.

2What made you become/why did you choose to become a creative?

Since I can remember, I have always been inspired by creatives, especially graphic designers. Self believe was never something I was strong at, and this is probably why it took me quite a while to pursue a creative route. At one point in my life I have worked for several start-ups. Some of those companies would launch interesting products and services, and many of them would solve problems in the world. But one thing that was not on their radar, was the creative industry. There were just no start-ups that would serve that particular sector. It was exactly at that point, that I got inspired, motivated and hyped to launch my start-up. This was also my first step towards a creative career. My start-up had one goal, to serve the creative industry and support them where possible. I’ve launched a social network that would connect creatives, enable them to exchange ideas, be recognised for their work and of course find more work. As Ralph Waldo Emerson said: “life is a journey, not a destination. During my start-up journey I have met many people, made a lot a friends and eventually got dragged into the creative world. One day I woke up, decided that I will purchase an Adobe licence and learn how to become a graphic designer. As time passed, I got better, got my first clients, reviews, recommendations and pretty much all progressed from that point onwards.

3Tell us more about your business/company, job profile, and what you do.

My company is called and I specialise in brand development and logo designs. Obviously, I did not have a company from day one. It actually took me a while to master my skills, build trust, grow my customer base and reach a certain point to call it a job. My job is not just the money part, it means far more to me than that. I want to design something that solves my customers problems.

4What does “creativity” mean to you?

To me creativity means being one with my clients. I want to design things that have a voice and impact, something that shakes up the viewer.

5To you, what makes a “creative” idea and/or design?

Develop something that customers can connect with.

6Tell us about your creative and/or design process.

A design process has many elements, and I think all designers have their own process. For me, the most important aspect in that process is communication with my clients. I want to understand them and understand their destination. Moving on from that point, I think there is no science in developing a design. Its you, your creativity and your computer.

7What's your favorite part of the creative process and why?

Delivering the end result to my clients and seeing their satisfaction.

8Describe your creative style and its main characteristics.

I don't believe in having a particular creative style. In my opinion, we have to adopt quickly to changes in the market, keep up with the latest trends, learn fast and apply new styles and techniques as we progress with time.

9Do you think your country and its cultural heritage has an impact on your creativity process?

Not at all. I really don't have the time and interest to think what impact the country I live in has on my creativity process. I focus on my clients, my work and the end result.

10Congratulations! As the winner of the 2022 MUSE Creative Awards, what does it mean to you and your company and team to receive this award distinction?

I feel humbled and honoured to have been able to compete alongside some incredible creative individuals.

11Can you explain a bit about the winning work you entered into the 2022 MUSE Creative Awards, and why you chose to enter this project?

I have developed a new brand for a renowned aesthetic doctor based in the UK. Having heard about Muse Awards I wanted to give it a shot and see if I could make it to the winning podium.

12What was the biggest challenge with this project?
Every person has a different understanding of the word challenge. For me, it means to be the best at what I do. I am not comparing myself with others but myself. Each time I want to be better than last time, and this is the challenge I see in front of me and also saw with this project.
13How has winning an Award developed your practice/career?

It gives me more motivation to continue my work and become a better person day by day.

14What are your top three (3) favorite things about our industry?

Diversity, Challenges, Satisfaction.

15What makes your country specifically, unique in the creative industry?
I am based in the UK and there are many famous creative people and knows universities in that field. Other than that I think every country has a piece of the puzzle that contributes to the creative industry.
16Where do you see the evolution of creative industry going over the next 5-10 years?

I think Artificial Intelligence will have a big impact on the creative industry. It may help or it may destroy it. All of it is in the hands of humanity and where our boundaries are.

17If you were a student entering this industry or an aspiring MUSE Creative Awards submitter, what advice would you give them?

Keep going, never give up and never compare yourself to others. Each creative is unique and has its own style and process. Keep hold of it and never let anyone tell you what you can or cannot do.

18What resources would you recommend to someone who wants to improve their skills in the creative industry?

Since we live in the age of internet, there a plenty of free resources to learn from. Youtube and Instagram are my two spots to reach out for inspiration.

19Tell us something you have never told anyone else.

If I tell you then everyone will know :-)

20Who has inspired you in your life and why?

There are many people and the list would be super long. I think Steve Jobs & Jony Ive this duo had the best approaches to solve design challenges and inspired me a lot.

21What is your key to success? Any parting words of wisdom?

I leave the words of wisdom to others, there are many people with interesting quotes. One thing that I would say is that you need to be yourself. Never let others change you. You and only you are unique. God put you on this planet for a reason, so don't try to be like others be you and stay unique. Don't let the internet influence you in a negative way. Don't think you need to keep up with a game that has no meaningful goal. Compete against yourself and stay positive everyday, be kind and help others where possible. Never put money in front of your goal. Stay real and keep smiling :-)

22Which THREE (3) friends/peers would you nominate to participate in the next MUSE Creative Awards?

Three is not enough. I would nominate everyone I have met in the creative industry and ask to participate. Thanks to all those people I am here today, and won an award.

23Do you have anything else you would like to add to the interview?

Thank you for this journey and experience

Winning Entries

Frisk | 2022


For this project I was commissioned to design a logo for a newly launched London based coffee & juice bar. Frisk is defined by its owners as a trendy Danish style juice bar that serves simple, yet healthy house made juices. After the launch of the first location in London more are to follow across the UK from 2022.
(read more at MUSE Creative Awards)

Matt Darczynski

Simple, modern, and minimalistic. Matt Darczynski is the one responsible for pushing Danish juice bar and coffee shop chain across the UK!

Check out Cocottine’s clean Mediterranean café design in China here!