I am Chamath Soysa the Founder and Consulting Partner of Frends Art, a worldwide strategy consulting, creative marketing and a business management firm. With over 17 years of experience of leading successful culture to culture worldwide strategic marketing projects targeting multicultural markets with presence in United Kingdom, North America and Asia where the key cities include but not limited to London, Toronto and Colombo.

I hold a MSc. in Marketing and Advertising from the University of Wales, UK, a Bachelor of Arts in International Business Management from the University of Sunderland, UK a Diploma in Journalism and Mass Communication from Wigan and Leigh College, UK and followed CIM, UK as I am currently completing my Ph.D in Artificial Intelligence for Global Marketing at Management and Science University, Malaysia.

My creative specialization is worldwide strategy consulting in marketing for multicultural markets. I have led creative projects specializes in done-for-you as well as high-touch-done-with-you services to luxury 9 figure USD global brands as I continue to welcome everyone who I could be a part of their success to talk to me and my team as it is open 24/7.

I analyze and forecast global markets, competition, and operations. My goal is to help clients stay ahead by bringing unique approaches, visionary concepts, and emerging market insights. With enhanced thinking and curiosity, I aim to deliver measurable results, boost product and service sales, and increase net profitability.

Frends Art was established in 2011 with the slogan “WE SELL.” It is a worldwide strategy consulting, creative marketing, and business management firm specializing in done-for-you and high-touch-done-with-you services. The firm caters to luxury 6 - 9 figure USD global brands for multicultural markets, with a focus on delivering quantified results.

We provide expertise in global strategy, brand building, marketing, advertising, creative concepts, design, training, and digital marketing. Our services also include fashion and personal styling, along with learning programs covering training, application, and review.

My job profile is to virtually consult clients and later visit their offices and execute global projects with their leadership team members where our in-house teams will assist in addressing their initiatives on the qualified specialty to deliver quantified results.

What I do is from the requests I receive, I inspire and assist our clients with the foreseen endless opportunities and possibilities in the world along with our utmost caring and highly trained in-house teams that operates 24/7.

To introduce the unseen and the unheard that makes a statement to the target audience that creates attention.

A design or idea that captures attention and consistently outshines top creative trends in the global market. As creativity evolves, even the most unique concepts eventually become common, making innovation essential.

A creative idea naturally comes to me, and I check if it’s original by reflecting on my global travel experiences, insights from local and international markets, and knowledge of current events.

I then brief our research team, who dive into global research. They study past, current, and future creative trends, analyze target audiences, and review outcomes—evaluating successes, mistakes, and areas for improvement.

Next, we analyze the client’s personality and determine the extent to which the client is willing to stretch creatively, based on the project and the audience's capacity for understanding and acceptance. Finally, we create a proposal for the client, considering the project’s feasibility, to deliver a creation or design that meets the client’s expectations.

When a creative concept naturally comes to mind, I feel confident it will leave the client thrilled with the campaign’s outcome.

Minimalism. The main characteristic of my creation is I let the results speak for itself.

Yes. Sri Lanka, (the former Ceylon) is a paradise island with a relaxed lifestyle where different types of beaches and agricultural beauty surrounding the island. Also many global travelers enjoy all four seasons through the year in different areas in the island itself with only a four hour drive.

It has a colorful rich history of 3000 years and human inhabitants 125,000 years ago. Sigiriya is a world heritage site that attracts global travelers which has colorful frescoes inside the caves top of a rock which is a palace of King Kasyapa located in the Dambulla, central province, Sri Lanka.

Apart from Sigirya, Sri Lanka is full of art of the ancient years from sculptures, religious locations, drum making, mat weaving, handlooms, wood carving and mask that is a one in a lifetime opportunity and bucket list that global artists never miss.

It is an honor for us to receive this award distinction, which we can use to further engage our stakeholders and contribute to making the world a better place. By promoting the MUSE Creative Awards platform in our campaigns, as we have already done through mass media and personal outreach, we aim to bring in more entries.

The winning work was a customizable, rebrandable, and portable kiosk, with the strategy, concept, design, creation, and installation completed in three days for Christell Luxury Wellness, a multiple award-winning client. The brand promoted was the launch of the consecutive award-winning global brand Mesoestetic at the opening of the Christell International Institute.

I chose to enter this project because, while I have worked with clients in the United Kingdom, North America, Sweden, Australia, and Asia, this was our first project for a client in Sri Lanka.

The short time line of working three days at a stretch to deliver a completed presentable creative from the scratch.

I take this opportunity to actively embrace diversified industries in small, medium and large scale to continue to assist them to reach their endeavors.

- The striving passion.

- The form of viewing everything as a form of art.

- The endless ideas.

Over the next 5–10 years, the creative industry will be transformed by technologies such as AI, AR, VR, blockchain, and globalization, as well as an increased focus on personalization, sustainability, and ethical practices.

The blending of physical and digital worlds will create exciting opportunities for immersive experiences, cross-cultural collaboration, and new forms of monetization. Creativity will continue to thrive with a focus on innovation, collaboration, and personalization, deeply connected to societal issues and values. Additionally, handmade creations will gain higher value and become coveted collectibles.

I'm not an expert, but I recommend continuously learning skills that enable you to sell your creations at their true value. Then, train, apply, and consistently execute your work, regularly reviewing it until you surpass your goals and break through boundaries.

Books such as specimens of Printing Types from Stephenson Blake - The Caslon Letter Foundry – Sheffield, The Right Portfolio For The Right Job by Supon Design Group, Direct mail Marketing Designs by Motif, Creativity 33, The Field Guide To Typography, Good To Great by Jim Collins, What They Don’t Teach You At Harvard Business School by Mark H. McCormack for a start to strive in the creative industry as a business. Also libraries, scholarly articles, online research, journals such as The Creative Journal.

Travel the world, and you will be inspired to be skilled when you visit places, explore creations, and meet new artists. Some of the places I have traveled to that became resources for me include the Sigiriya Rock, Perahera in Sri Lanka, Diana Princess of Wales Memorial Walk, Diana Princess of Wales Memorial Fountain, Harrods, The Royal Wedding, The Buckingham Palace, Kensington Palace, British Museum, Olympic Village Westfield, London 2012 Olympics, Newcastle, Millennium Bridge, Classic Car Show in Windsor, Three Cliffs Bay, cycling in Swansea, and World of M&M's.

Other remarkable locations include Jai Swaminarayan Temple, Royal Ontario Museum, St. Paul's Cathedral, Stonehenge, Bath, Edinburgh Castle, Windsor Castle, Fairy Pools in the Isle of Skye, Isle of Wight, Bournemouth Beach, Oxford Street, Covent Garden, Notting Hill Carnival, Elvis Souvenir Shop, The Beatles sites in Liverpool, Niagara Falls, Design Toronto, Chinese New Year Carnival in Singapore, the Male Marina in the Maldives, nightlife in Pattaya, and Wat Pho.

I love diving and I love craftwork. But I once tried to make my own carbon-fiber fins for diving but they broke during my third dive.

My father, Major General W. Bhani Soysa, inspired me with intellectual knowledge by continuously taking me to the theater since I was four years old, enrolling me in art classes, educating me about the world and its cultures, and encouraging me to travel to top-notch historic destinations. He also ensured I studied, worked, and lived in these places, making me a well-rounded individual.

My mother, Swarna Perera, was always there to support me, strategically handling intelligent situations for my benefit and constantly helping me. Mr. Nishan Ayomal Peiris provided me with my first employment at NAP Total Brand Solutions, groomed me for the world of advertising, and has been there for me whenever I needed him.

The bar of success changes from one person to another. For me, it's setting the bar real high, being curious, learning and execution.

Parting words of wisdom, “Life is a choice made by yourself.”

I want to thank the organizing committee, judges, the awarding body and all stakeholders at MUSE Creative Awards and I wish all the best for it’s next level success!