A bit about my design education:

2009, Industrial design, DA, Avni Design Center, Tel-Aviv/Israel 2013, Marketing, MBA, The Open University, Ra'anana/Israel 2016, SIT, Course, IDC, Herzeliya/Israel 2016 - 2018 Master

My profession is basically everything and anything that has three dimensions. My main reason is to change the world bit by bit with products that can help people even on a daily basis.

My name is Ilana and my profession is an industrial designer, I am the owner and founder of Studio RDD and the inventor of the 'Math Of Design - Thinking Inside The Box' methodology. My award-winning design firm creates quality promotional merchandise from a wide array of materials custom made to suit every budget and need. I have made it my mission to build a product design studio unlike any other by placing an emphasis on highly personalized customer service. I work side by side with my customers from our first meeting until the roll-out of the product, ensuring that our shared vision is met or exceeded. I will be there at every turn with you – making your dreams a reality.

For me, Design is everything that has three dimensions. In my case design has even one more dimension that includes research and thinking inside the box process.

I love my work and a lot of topics/issues but I mostly enjoy working on projects that help or solve some kind of problems and make people live conveniently.

Timeless, practical and smart.

My "golden rule" is "Think Inside The Box". My style is: "The math of design – thinking inside the box". In my opinion, creativity, innovative development and design should be based on clear tools and formulas, on systematic progress and traceable patterns. Our brain relies on patterns in order to make sense of our surroundings and save energy, so why not use these existing tools to make sense of the chaos? I have my own self-constructed methodology that also gives me a more relaxed approach to design. Many professionals go out of their way to find that moment of epiphany, that a-ha moment. They are in desperate pursuit for inspiration. There is a lot of pressure on innovation and having to think outside of the box. Instead, we can use our existing toolbox and take inspiration from the methods and patterns of mathematical and logic rules. Who said thinking inside the box is bad? Using the right tools, it's inspiring!

My life motto is 'Think Inside The Box'.

Definitely yes!

https://www.youtube.com/watch?v=pWM82Yf8swE&list=LLjPoN8MNfFTEEXE56mRZU4w&index=25&t=28s

It still does not resonate in my mind that I have won. I am still a few steps away before the famous recognition!

My project is The Math of Design - Thinking Inside the Box (self method).

I am driven by the idea of combining mathematics and design. I love methodical thinking, and the lack of systematic methodology in the design world led me to simply develop my own 'maths of design'. Thus, the biggest challenge was to create the system.

I think that 10 years from now, artificial thinking & age of machines will be waiting for us.

I like to drive sports cars and racing for a hobby.

The most influential and inspiring businessmen/companies for me are:

IBM

Steve Jobs

Zaza Hadid

Google

In my private life, my man and family (mom/father/ friends/dog) inspire me.

I developed my skills with hard work and lots of reading and perseverance.