Interview with Shenyang, CEO of Shenzhen diga Creative Design Co., Ltd, CN

Interview with Sanjay Newaskar & Mansi Newaskar, Interior Designers of Sanjay Newaskar Designs LLP (SNDLLP), IN
February 25, 2020
Ilana Seleznev | Studio RDD | MUSE Awards
Interview with Ilana Seleznev, Industrial Designer of Studio RDD, IL
March 2, 2020


Hailing from China, Shenyang is a prestigious Interior designer who is also a founder of Shenzhen diga Creative Design Co., Ltd.

Shenyang | Shenzhen diga Creative Design Co., Ltd | MUSE Awards
Shenyang | Shenzhen diga Creative Design Co., Ltd | MUSE Awards

Interview with the 2019 MUSE Design Awards Winner - Shenyang

1Please give us a brief bio of yourself and your design background.

Shenyang graduated from Lu Xun Academy of Fine Arts, being the founder of D + Creative Design Co., Ltd., and the guest lecturer of Shenzhen Vocational College. With many years of experience in liquor brand design and product design, he was invited to be the judge in a bottle design award and Shenzhen Trial of the World Skills Competition.

Shenyang's accomplishments also include: 2014 Pentawards Silver Award 2016, Pentawards Bronze Award, 2015 World Star Design Competition Gold Award and other internationally renowned professional awards.

2What does “design” mean to you?

To me, designing is where things or people have attributes that give them character. It is to tap the source of expression and amplify its characteristics, where their unique appeal is shown in all modern culture or in the animals or plants in nature.

3What’s your favorite kind of design and why?

My favourite kind of design is “modern contemporary style”. As it is, clean and minimalistic.

4To you, what makes a “good” design?

It's a wide range of questions, I like easy and simple designs, where it appeals from the inside out.

5Describe your design style and its main characteristics.

There is no fixed style, but I pursue the origin of origin and tend to veer towards minimalism.

6Do you think your country and its cultural heritage has an impact on your design process?

This is true. China is the birthplace of four ancient civilizations, where there are so many things worth learning and developing. Oriental philosophies and wisdom guide my design theory, and many of our designs are related to Chinese liquor, which resembles certain aspects of the Chinese ancient culture.

7Congratulations! As the winner of the 2019 MUSE Awards, what does it mean to you and your company and team to receive this award distinction?

First of all, I'm very happy to get the award, recognized by the judges and experts, and then I'm sure of myself and my team, so I can have more opportunities to learn and communicate.

First of all, I'm very happy to get the award, where I am recognized by the judges and experts. I have full confidence in our team, and this win gives us more opportunities to learn and communicate.

8Can you explain a bit about the winning work you entered into the 2019 MUSE Awards, and why you chose to enter this project?

Luzhou Lanjiao 1915 is a light luxury liquor made for middle and high-end people, with an international vision and flavor of the times brought to us by the Luzhou Lanjiao Liquor Industry Co. Ltd. The bottle identity is separated into two parts, upper and lower. The upper part is surrounded by water thread, intended as a concept for wine brewing. A straight line of colour runs through the whole bottle body, implying the strict selection of high-quality wine layer, fashionable product shape and generous color matching, giving it an appreciative collection value.

9Who has inspired you in your life and why?

My mother. She said that I have to do everything with heart; love life, love work and treat every project with heart. By doing so, inspiration will come naturally.

Winning Entries

"The 5th Olympic, Huizhou" | 2019

The 5th Olympic, Huizhou | Shenzhen diga Creative Design Co., Ltd | MUSE Awards
Distinguishing from the conventional modern art styles, this residential interior design plan manifests the broad indoor space, in which the twinkling ceilings...
(read more at MUSE Awards)

"Radiance Clubhouse, Fuzhou" | 2019

Radiance Clubhouse, Fuzhou | Shenzhen diga Creative Design Co., Ltd | MUSE Awards
Fuzhou, with its geographic location surrounded by the sea in the front and the mountains on the back, is the crucial element inspiring the designer...
(read more at Muse Awards)

"COP (China Overseas Property) THE PIEDMONT" | 2019

COP(ChinaOversesasProperty)ThePiedmont | Shenzhen diga Creative Design Co., Ltd | MUSE Awards
COP also known as China Overseas Property THE PIEDMONT...
(read more at Muse Awards)

"CTS Chengdu Ocean Spring Showing Center" | 2019

CTS Chengdu Ocean Spring Showing Center | Shenzhen diga Creative Design Co., Ltd | MUSE Awards
This project composed of Spa hotels, Villas, High rise zone. On the initial stage of project, it is mainly as the sales center...
(read more at Muse Awards)

Shenzhen diga Creative Design Co., Ltd

The company was founded on September 12, 2018. At present, the company has 9 employees and its main business is wine product packaging design...