Feature Story: Interview with Chad Arentz, Founder & Creative Director of Jump Creative, US
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Chad Arentz
Since 2013, Chad Arentz has increased his focus on Website Design, Brand Development, and Marketing, and has been helping clients establish brand awareness and increased engagement with their customers… all while enlisting his creativity at every opportunity.
Interview with the 2019 Muse Creative Awards Winner - Chad Arentz
1Please give us a brief bio of yourself, your company, job profile, etc.
My base talent lies in illustration. From a very young age, I could always draw nearly anything well. That led me to my educational path, then it oddly sparked my career on TV. Working in television, I taught myself motion graphics, which propelled my career. That experience and skill set is ever-present in every website I design now. Honestly, I couldn’t have asked for a more rewarding career. Now, owning a business and elevating client brands… it’s a dream come true.
2Tell us a bit about your business and what you do.
We have so much experience in motion design, print design, marketing, writing, UX for a variety of screen media, so we try to take on all of those types of projects. Mostly, we design websites, but we also provide a lot of “creative services” which drive and/or support a company’s marketing efforts. Includes print, email marketing, social media marketing, and writing.
3Congratulations! As the winner of the 2019 Muse Awards, what does it mean to you and your company and team to receive this award distinction?
It allows a new client a level of comfort in both hiring us and paying us what we are worth. Knowing we aspire to work at a higher level and compete at an international level does tend to impress clients as well.
4Can you explain a bit about the winning work you entered into the 2019 Muse Awards, and why you chose to enter this project?
Each of the three winning websites represents our attention to branding. Each website is designed to invite you in and experience everything they have to offer, and the layout leads you to learn more about the company, and inevitably to a simple call-to-action.
5What was the biggest challenge with this project?
For two of the websites, we had photo shoots, one also had a pretty extensive video list. We brought in some of our favorite photographers/videographers, Shannon Confair for FMA, and Brandon Cobian for Heister House. Both performed outstandingly, but the coordination with clients, their staffs, the logistics of a wood mill, for example.
6How has winning an Award developed your practice/career?
Well, it just lends even more credibility to what we do. It also offers us more opportunities to choose our clients at times… those who are serious about elevating their brand and do some serious marketing… no matter what size of company they are.
7What are your top three (3) favorite things about our industry?
It allows me to be creative, and solve problems creatively. I work from my home office, which is terrific. The relationship you make with clients, freelancers, and doing great things with them… being their partner.
8What makes your country specifically, unique in the creative industry?
Pure democratic freedom, and freedom of speech. Every true American knows… achieving it wasn’t easy… keeping it is even harder, but in the end, there is no substitute.
9Where do you see the evolution of creative industry going over the next 5-10 years?
Convenient technology will lead the way.
10If you were a student entering this industry or an aspiring Muse Award submitter, what advice would you give them?
Have courage. Be a creative thinker and problem solver. Know your worth, and don’t settle. Be a leader.
11What resources would you recommend to someone who wants to improve their skills in the creative industry?
Just get online and start searching. That’s what I do.
12Tell us something you have never told anyone else.
I would do this for free but would prefer payment in cookies.
13Who has inspired you in your life and why?
I’d been blessed with some of the most caring and encouraging teachers and coaches in my youth. Teachers are the hands that mold the clay. I am forever in their debt. Jack Hill, Ruth Elder, and George Shue.
14What is your key to success? Any parting words of wisdom?
Trust yourself. Only YOU know the true depth of your talents, now go do something with them!
15Do you have anything else you would like to add to the interview?
I just want to say thank you for the opportunity. I will always have these symbols of success on my mantel to remind me that yes, I did some pretty cool stuff in my day.
Winning Entries
Heister House Millworks Website | 2019
This website project was a major overhaul, designed to show all interesting aspects of what makes Heister House so special, which was the primary goal... (read more)
Arctic Vans Website | 2019
For the Arctic Vans website, our goals were to create a brand for the company, educate the public on all of the great products and services, and also offer quotes and generate sales leads... (read more)
John Gross & Company Website | 2019
This website was part of a rebranding project, where we designed a new logo to look similar to the founder's signature. We developed the content with the client... (read more)
FMA Advisory Website | 2019
We were asked by the FMA Advisory team to design their new website with the goal of educating potential clients on all of their services, as well as FMA's obligation as a fiduciary... (read more)
Envision Group Website | 2019
We were hired by Envision Group to design a new brand and company persona. That required a new logo, corporate color scheme, new responsive website... (read more)
Jump Creatives
Jump Creative was founded in 2006 by Chad Arentz and Matt Beekman as “Jump Motion Design”, and in 2019 renamed the company to “Jump Creative”. Both had a rich background in creative production and marketing on television. Being highly awarded in multiple industries is due to their brand-centric expertise, where “every company is a creative company”, and every project centers on design. Websites, print campaigns, corporate videos, and TV commercials top the extensive list of offerings made by Jump Creative.