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In Focus: Interview with Min Lu, Co-Founder & Designer of CHLOE · L STUDIO, US

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Min Lu

Min Lu is a New York based award-winning artist who has been creating a variety of art forms throughout her life including graphic design, painting and drawing.



Interview with the 2019 Muse Creative Awards Winner - Min Lu

1Please give us a brief bio of yourself, your company, job profile, etc.
Min is a New York based award-winning artist who has been creating a variety of art forms throughout her life including graphic design, painting and drawing. Her works have garnered recognition internationally and have exhibited globally. She devoted her time in exploring the connection between traditional Asian art and western modern art. By blending the Eastern and Western techniques and aesthetics together, new connections can be made, and an enhanced appreciation or awareness can be achieved.
2Tell us a bit about your business and what you do.
As the Co-founder/graphic designer of the New York based art direction and graphic design studio - CHLOE · L STUDIO. Min unreservedly believes that creativity is what drives innovation and helps brands tell the stories of tomorrow to the right people at the right time. Her mission is to inspire, provoke and serve the very industry that enables brands to connect to the people they care about while growing their business in a creative way.

Min has deep knowledge in creative strategy and best practices, media/marketing strategy execution, planning, and implementation of campaigns to deliver against Key Performance Indicators. She has created successful initiatives for international publishers, works directly with clients to leverage concept and creative ideas in order to create meaningful experiences designed that inspire and improve advertising/ marketing performance and generate positive brand images.
3Congratulations! As the winner of the 2019 Muse Awards, what does it mean to you and your company and team to receive this award distinction?
The award provides the opportunity to showcase talents and receive feedback from industry experts. Our creative works will be able to reach new international audiences, clients and press members.
4What are your top three (3) favorite things about our industry?
Contemporary artists work in a globally influenced, culturally diverse, and technologically advancing world.

Sharing and Inspiration: Art represents one of the few areas in our society where people can come together to share an experience even if they see the world in radically different ways.

Motivation: artistic help people not only get to know and understand something with their minds but also to feel it emotionally and physically. By doing this, art can mitigate the numbing effect created by the glut of information we are faced with today, and motivate people to turn thinking into doing.

Social change: Art influences society by changing opinions, instilling values and translating experiences across space and time.
5Who has inspired you in your life and why?
Before moving to United States, many of my artworks inspired by Chinese culture which I abstracted into a subjective viewing experience by emphasizing line, color, and form. When I was little my parents taught me to do the paper-cutting. Paper-cutting was not only a kind of handcraft but also a piece of distinctive visual artwork. It had abundant means of artistic expression and shows exquisite elegance and luxuriant cultural implications of China. It is a traditional thing which Chinese people do to celebrate the Lunar New Year. The red paper-cutting is a symbol of joy, luck and happiness – I totally believed it – as it leads me to another whole new world - the world of art.

I moved from China to New York around 2008, a geographical transition which leads me to further explore the connection between the traditional Asian art and western modern art. By blending the Eastern and Western techniques and aesthetics together, new connections can be made, and an enhanced appreciation or awareness can be achieved.
6What is your key to success? Any parting words of wisdom?
Build your reputation and keep it growing. Focused, hard work is the real key to success. Keep your eyes on the goal, and just keep taking the next step towards completing it.
7Do you have anything else you would like to add to the interview?
Working as an artist has brought me into contact with a wealth of outlooks on the world and introduced me to a vast range of truly differing perceptions, felt ideas, and knowledge which profoundly affected the artworks that I make, driving me to create art that I hope touches people everywhere.


Winning Entries

West Point Dessert | 2019

West Point Dessert | Muse Awards
The catalog West Point Dessert - the theme of the first issue of "My best recipes". Desserts are the fairy tales of the kitchen. It's all about taste and the unforgettable moments that come with it... (read more)

CHLOE · L STUDIO


CHLOE · L STUDIO is an art direction and graphic design studio based in New York and Beijing.


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