DieHard Battery Presents: Die Hard with Bruce Willis!
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Bruce Willis reprises his iconic role as John McClane, starring alongside DieHard batteries in this action-packed ad.
If you know Die Hard, then you must know Bruce Willis and his role as John McClane, the no-nonsense, kick-butt police officer hellbent on giving the terrorists a punch to the face.
Advance Auto Parts remember that too. With their relaunching of the DieHard batteries, we are treated to one of the coolest looking ads around, featuring John McClane and more!
After a strategic teaser campaign, the hashtag #DIEHARDISBACK kicked things off in social media sites, trending in the process.
Bruce Willis reenacted some of his most iconic scenes in the movie, with the battery as his ever-trusty sidekick to save the day.
The 2 minute ad gained major traction with major publications and more, where DieHard is featured in USA Today, People, The Late Show with Stephen Colbert, and more.
Plus a well-deserved win in the MUSE Creative Awards, this is a campaign that even John McClane himself will be proud of. Yippie kay yay!
Want to display your talents to the world? Email us at hugo@iaaawards.org to find out more!
