Be Still and Still Moving | A Comprehensive Brand Identity
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A Holistic Art Expression
The interactive website for Be Still & Still Moving, developed by Groove Jones for Jennifer Mien Mien Lin LLC, brings an innovative art experience to the digital realm. The project, centered around a futuristic tree sculpture symbolizing hope and resilience, is not just an art installation but a holistic journey that extends beyond the physical. The site was crafted to immerse visitors in the world of Be Still & Still Moving, presenting it as more than a sculpture but as an interactive experience that engages the senses and challenges perceptions of modern urban life.
The website, powered by cutting-edge WebGL technology, seamlessly combines photo-realistic 3D renderings, a sophisticated user interface, and auditory elements. Visitors are welcomed by a minimalist black landing page, where a bioluminescent orb serves as the cursor; an intentional design element that ties into the futuristic and organic themes of the project. This thoughtful integration of visual identity and interactive elements enhances the overall experience, making every interaction with the site feel purposeful and connected to the broader artistic vision.
As visitors navigate the site, the central focus is on the bioluminescent tree sculpture, rendered in stunning detail. The tree, symbolic of the project's core themes of hope and resilience, serves as the visual anchor around which the site’s content is organized. Scrolling up or down reveals different sections—Purpose, Connection, Guardianship, Monument, Interaction, Reflection, Contact, and About—each providing insight into the artistic philosophy and the inspiration behind Be Still & Still Moving.
This navigation is fluid, with each section designed to feel like a natural extension of the previous, mirroring the organic yet structured form of the sculpture itself. The auditory components are carefully curated to match the visual experience, adding another layer of immersion, making the website an extension of the physical art piece. The result is a fully immersive experience that invites visitors to not only learn about the project but to interact with it in a meaningful way.
Ultimately, the Be Still & Still Moving website serves as an innovative bridge between art and technology, offering an engaging and reflective digital experience that complements the physical installation set to debut in Miami in late 2024.
Credits
Entry Title: Be Still and Still Moving
Entrant Company: Groove Jones
Winning Category: Website - Nonprofit
Read more about the successful campaign; ONLY ON NETFLIX by amc asia! here.
