1Please provide us with a brief introduction about yourself and your professional background.
My name is Britta Schwalm, and I am a goldsmith with a passion for unique jewelry and sustainability. I completed my goldsmith training with top honors and hold a degree in Communication Design. Since 2003, I have been running BrittasSchmiede, where I create pieces that are not only beautiful but also environmentally conscious.
2When did you, and what drove you to, establish this particular brand?
I established BrittasSchmiede in 2003, driven by my love for creating meaningful, handcrafted jewelry. The idea for Glückskind® - the ring with the baby inside - was born from a desire to celebrate life's precious moments through unique, personalized pieces that tell a story.
3Please enlighten us with your brand’s background and inspiration?
Glückskind® is inspired by the joy and wonder of new beginnings. The collection symbolizes the profound bonds between parents and their children, capturing moments of love and connection.
BrittasSchmiede is known for its unique jewelry and upcycling practices. My inspiration comes from the desire to create beautiful, meaningful pieces while minimizing environmental impact. I use recycled gold and offer custom designs that incorporate personal stories and memories. Each piece, like our Glückskind® rings, is designed to be a timeless keepsake that carries personal significance.
4Whom are your brand’s target audiences?
Our target audience includes individuals who appreciate unique, handcrafted jewelry with a story. Glückskind® appeals to parents, grandparents, and anyone looking to celebrate life's special moments with a piece that holds deep personal meaning. The ring can even provide comfort if a baby is stillborn, so our audience are although orphaned parents.
5What exalting innovations has your brand brought to the industry and what makes it differ from your competitors’ innovations?
Glückskind® stands out for its unique design. The hidden baby is absolutely unique. And there are personalization options like engravings and precious gemstones. Our use of recycled materials and the incorporation of personal elements set us apart. These innovations offer customers a one-of-a-kind piece that speaks to their individual journey.
6Region-wise, what unique qualities does your brand offer, making it the primary choice for customers?
In our region, Glückskind® is renowned for its exceptional craftsmanship and heartfelt designs. The personalized nature of our pieces and our commitment to sustainability make us the preferred choice for those seeking meaningful jewelry.
7Throughout the years, how do you maintain the level of class and finesse that you persistently bring to your brand’s table?
We maintain our high standards by continually innovating and staying true to our values of quality and sustainability. By listening to our customers and incorporating their stories into our designs, we ensure that each piece is both elegant and deeply personal.
8From a developmental aspect, what projections, and electrifying agendas, have been made regarding your brand’s future (those of which can be disclosed)?
We plan to expand the Glückskind® collection with new designs - as "Twisted", the ring that was awarded with iLuxury Award - while maintaining our focus on sustainability. Future projects include the provision of a 3D generator, which makes it possible for customers to configure their personal Glückskind® ring on the homepage: www.BrittasSchmiede.de .
9Congratulations! Your brand has won the iLuxury Awards this year. As the winner of the iLuxury Awards, what does it mean for you and your brand to receive this distinction?
Winning the iLuxury Awards is a tremendous honor. It validates our dedication to creating unique, sustainable jewelry that tells a story. This distinction highlights our commitment to innovation and quality, and it inspires us to continue pushing the boundaries of what is possible in jewelry design.
10Based on your personal opinion, what is it that has allowed the iLuxury experts to bestow this grandiose accolade upon your brand?
I believe the iLuxury experts recognized our commitment to sustainability, personalization, and craftsmanship. Glückskind’s unique approach to creating meaningful jewelry that celebrates life’s special moments sets us apart from the competition.
11Based on your personal judgment, what defines a product or service to be “luxurious”?
A luxurious product is one that combines superior quality materials, exceptional craftsmanship, and a unique, personalized touch. It should evoke a sense of exclusivity and significance, making the customer feel special and valued.
12Within the last decade, what distinct developments have you witnessed in your industry?
In the past decade, there has been a significant shift from industrially produced jewelry towards the desire to have jewelry made according to personal ideas. There was a change towards sustainability and ethical practices in the jewelry industry. Consumers are increasingly looking for brands that prioritize environmental responsibility and offer personalized, meaningful pieces.
