My name is Tam Vu, the CEO and co-founder of Earable Neuroscience. I am a scientist and an inventor. I have developed a passion for designing innovative systems and machines that seamlessly integrate multiple functions into one.

Along the way, I came to the realization that scientific breakthroughs should be accessible to everyone and should enhance our everyday lives. As a result, I embarked on a journey to create a system that not only boasts cutting-edge scientific features and technological advancements but also elevates our lifestyle and convenience.

I always wonder why even the greatest minds of our time, like Albert Einstein, only utilize 5-6% of our brain capacities.

It turned out that: Some don’t reach their full potential because of cognitive disorders such as ADHD, autism, seizures, etc. Instead, most people don’t reach their full potential simply because they didn’t have a good night's sleep, can’t focus during the day, or can’t fully recover from stress. More than 45% of people have sleep problems whether they know it or not.

After college, during my time in academia as a researcher and then a professor, working with many of the greatest minds, I would wonder why the frontier technology of improving human cognitive functions has been so overlooked, with so little progress made.

I’ve worked on making wearable and mobile devices to improve human health, my vision is to make these benefits accessible to everyone, everywhere, by democratizing access to brain health. And the first goal of mine is to bring the sleep lab cost up to about $1,500-2,000 into a small wearable design.

To make all of those things, a product has to be built with a simple and convenient design to be used by billions of people. I envision a world where people can easily monitor their brain health and sleep quality, just as they can track their physical health with exercise mapping since then to unlock the potential of their minds and improve their daily life.

And that brought me to become a designer to make my dreams come true.

At the very first, I found that the current wearable devices which are able to track brain signal are quite inconvenient, you would not want to wear them in a long period of time. So, I thought, I needed to take action, I have to design a better wearable device so that everyone will be pleasant wearing it.

And thanks to innovation breakthroughs from our core technologies (more details will be revealed during the Global Launch Day on 6 Jan, CES 2023), we are currently the most precise and potential consumer wearable that can become the commercial platform for neuroscience applications (starting first with sleep, focus and relaxation enhancement). FRENZ™ is 100x more affordable than a month in a sleep lab with similar features.

The company is now in the final stage of commercializing this consumer wellness tech lifestyle to help improve the world’s mental state by enabling an entire new world of possibilities for neuroscience applications through the company’s neuroscience data platform.

Earable® Neuroscience is a pioneer deep tech company delivering scalable, human-centric solutions that improve the everyday experience – from deep sleep to all-day focus, relaxation, meditation and other neuroscience-based potentials. FRENZ™ Brainband by Earable®, our first child after 9 years of deep research, continuous R&D is the world’s first AI-powered sleep tech wearable that can track and stimulate brain activities via bone-conduction speakers to facilitate better quality sleep, focus, and relaxation.

In Jan, our FRENZ™ Brainband was showcased at the Consumer Electronics Show (CES 2023) as CES 2023 Innovation Honoree for the Wearable Technology category. This achievement marks a significant first for sleep-tech wearables in the history of the CES awards list.

Our company is now in the final stage of commercializing this consumer wellness tech lifestyle to help improve the world’s mental state by enabling an entirely new world of possibilities for neuroscience applications through the company’s neuroscience data platform.

I always follow the philosophy of ‘design for life’, meaning that the design has a solid and clear value proposition for end users, in other words, it must be able to solve a common problem better than others, or it attempts to identify new needs and offers itself as the best possible solution. Other factors include the product’s ease of use, quality, enjoyability, and price point.

What makes us outstanding in wearable design is convenience. Using advanced nano-material science results, we conducted soft thermoplastic elastomers material into FRENZ™ design so that it can be worn daily and nightly comfortably. Coming along with a foldable structure and stretchable backstrap or holders, the FRENZ brainband is really user-friendly.

With the philosophy of "Designed for Life" – the FRENZ Brainband is designed for daily use and lifestyle. Scientific breakthroughs and perfectly crafted components power this unobtrusive device seamlessly through everyday life.

Over the past 8 years, after coming through many versions, from masks, to in-ear headphones,... the FRENZ™ Brainband has undergone continuous innovation, transitioning to a headband. At the very first, there are many things need to improved, for example, people do not want to wear masks while sleeping, as it makes them feel more suffocating, or the headband version was too strict or hard which makes people feel annoyed.

Throughout each iteration of the product, we have actively sought out feedback from users to ensure that the product not only looks sleek but is also comfortable and maintains its key features. We are now confident that the FRENZ™ Brainband is not only a disruptive device but also smart in design.

As a Vietnamese who abruptly moved to the US to work and study, I understand the demands of Vietnamese consumers when it comes to wellness products. In addition to effectiveness, people in Vietnam look for convenience in daily use and simplicity in terms of data exposure and connectivity with other devices. Drawing on my experiences living in the United States, I have incorporated what I have learned into product design to satisfy not only the demands of Vietnamese consumers but also the needs of people worldwide.

This accomplishment signifies that our efforts have been successful and we are immensely grateful and proud of it.

This award proved the potential of our company in particular and of the Earable industry in general. And this is the first major step for Earable® Neuroscience! Furthermore, it started a new movement, where this Brainband become the accessory for a generation of people who are driven to improve their mental health - aware of their well-being - coming not only from the physical body but also their mental state.

Even FRENZ is technologically outstanding in sensing brain signals and helping users easier to sleep more, but receiving this award marks a significant milestone for Earable®’s proof of design, which means the design is not only good at work but also good at appearance, and it was recognized from the point of view of consumers. And this award is like a reminder for us to improve not only the function and technology of the product but also its visuals as well.

Long before moving to the US, receiving my Ph.D. at Rutgers, and later becoming a professor at the University of Oxford and the University of Colorado Boulder, I would wonder why even the greatest minds of our time, like Albert Einstein, only utilize 5-6% of our brain capacities.

It turned out that: Some don’t reach their full potential because of cognitive disorders such as ADHD, autism, seizures, etc. Instead, most people don’t reach their full potential simply because they didn’t have a good night's sleep, can’t focus during the day, or can’t fully recover from stress. More than 45% of people have sleep problems whether they know it or not. Even if you know it and want to unlock your potential with sleep, it is still not affordable since your only choice is coming to the sleep lab, which costs around $100K for a professional PSG device set.

That is why I start this journey. I aimed to demonstrate that our device is not only backed by advanced technology but also boasts a sleek design, making it a stylish accessory suitable for everyday use with the vision to make a smart world.

We’re very excited to be recognized for our innovative technology.

We hope that these awards will help us reach more potential customers who consider sleep quality, desires to process sleep experiment, or simply wants to contribute to the general data about sleep or neuroscience.

I highly value the purpose of MUSE, which is to inspire designers to push boundaries and challenge fundamental ideas through their expertise and advancements. Additionally, I believe that competitiveness and user-centeredness are also important aspects to consider.