In the process of creation. My favorite is thinking and coming up with ideas. Because in this process, I will not be bound by any restrictions and will not be advised by customers. I can have my own ideas to create works.
I like to integrate the cultures of different countries into my design which reflects cultural characteristics.
I founded a design company named Sandy Zan in 2014. The business includes brand design, logo design, product packaging, advertising creativity, environmental design and other work. Previously, I studied and studied at UCSI University in Malaysia. Art Design.
I like to constantly overthrow my own ideas. In the process of continuous overthrow, I will have new ideas. So there is a good idea. In the design, I will integrate my new idea into the design scheme to produce new creative works.
For Chinese people, the Spring Festival Gala is held every year and has lasted for many years. So how can students combine the Spring Festival Gala with the Chinese Spring Festival Gala. At the same time, it can also convey such a message to local students in Malaysia to learn how to take into account the integration of Chinese culture and Malaysian culture is the biggest challenge.
I think my country and cultural heritage have a profound impact on my creative process because with more than 5000 years of cultural accumulation, there can be a continuous source of creativity.
As a winner of the MUSE Creative Design Award in 2023, winning this award is a new one for me and my school. Feel a new experience because this award has played a very important role in my learning process.
In recent years, many excellent designers have emerged, which is inseparable from the development of the country. Good development can create better creative conditions for designers.
In the last five to ten years, design may be developing in the direction of digitalization which is a trend in the future.
For me, the award will inspire me to continue to move forward in my future creative process. Adhere to your original design dream.
I am a person who likes to study very much. I will read many books and professional websites.
My grandmother and my father have been with me since childhood.
Adherence is the most important.
Sun Jian revels in thinking and coming up with fresh new ideas and prefers not to be bound by restrictions where he is free to provide creative direction.
Read more about this interview with River Liu from United States, the Silver Winner of the 2022 MUSE Creative Awards.