Interview With Sun Jian from China from Sun Design

Interview with Brionna Miller from United States 
May 17, 2023
Interview With Mandy Maleta from United States
May 18, 2023

Sun Jian

Sun Jian revels in thinking and coming up with fresh new ideas and prefers not to be bound by restrictions where he is free to provide creative direction.

Interview with the 2023 MUSE Creative Awards Winner - Sun Jian

1Please give us a brief bio of yourself and your creative background.

In the process of creation. My favorite is thinking and coming up with ideas. Because in this process, I will not be bound by any restrictions and will not be advised by customers. I can have my own ideas to create works.

2What made you become/why did you choose to become a creative?

I like to integrate the cultures of different countries into my design which reflects cultural characteristics.

3Tell us more about your business/company, job profile, and what you do.

I founded a design company named Sandy Zan in 2014. The business includes brand design, logo design, product packaging, advertising creativity, environmental design and other work. Previously, I studied and studied at UCSI University in Malaysia. Art Design.

4To you, what makes a “creative” idea and/or design?

I like to constantly overthrow my own ideas. In the process of continuous overthrow, I will have new ideas. So there is a good idea. In the design, I will integrate my new idea into the design scheme to produce new creative works.

5Tell us about your creative and/or design process.

For Chinese people, the Spring Festival Gala is held every year and has lasted for many years. So how can students combine the Spring Festival Gala with the Chinese Spring Festival Gala. At the same time, it can also convey such a message to local students in Malaysia to learn how to take into account the integration of Chinese culture and Malaysian culture is the biggest challenge.

6Do you think your country and its cultural heritage has an impact on your creativity process?

I think my country and cultural heritage have a profound impact on my creative process because with more than 5000 years of cultural accumulation, there can be a continuous source of creativity.

7Congratulations! As the winner of the 2023 MUSE Creative Awards, what does it mean to you and your company and team to receive this award distinction?

As a winner of the MUSE Creative Design Award in 2023, winning this award is a new one for me and my school. Feel a new experience because this award has played a very important role in my learning process.

8What makes your country specifically, unique in the creative industry?

In recent years, many excellent designers have emerged, which is inseparable from the development of the country. Good development can create better creative conditions for designers.

9Where do you see the evolution of creative industry going over the next 5-10 years?

In the last five to ten years, design may be developing in the direction of digitalization which is a trend in the future.

10If you were a student entering this industry or an aspiring MUSE Creative Awards submitter, what advice would you give them?

For me, the award will inspire me to continue to move forward in my future creative process. Adhere to your original design dream.

11What resources would you recommend to someone who wants to improve their skills in the creative industry?

I am a person who likes to study very much. I will read many books and professional websites.

12Who has inspired you in your life and why?

My grandmother and my father have been with me since childhood.

13What is your key to success? Any parting words of wisdom?

Adherence is the most important.

Winning Entry

2023 Malaysian Chinese Students Spring Festival Gala LOGO | 2023

Farewell to welcome the new year is more hopeful, spring is full of people. The Spring Festival Gala....
(read more at MUSE Creative Awards)

Sun Jian

Sun Jian revels in thinking and coming up with fresh new ideas and prefers not to be bound by restrictions where he is free to provide creative direction.

Read more about this interview with River Liu from United States, the Silver Winner of the 2022 MUSE Creative Awards.