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Light runs through Hella’s veins in their quest at keeping the world lit up with automotive light bulbs.
Ever since the conception of the motorized quadracycle, the predecessor and ancient ancestor of the modern automobile today, Hella has stood at the forefront of developing lighting solutions for vehicles for over 123 years. During that time, they have kept millions of drivers on the safe at night by keeping the world in front of them lit up.
To commemorate their long and influential history in the automotive industry and keeping these cars and the people that are driving them safe, Hella has created a brand identity video that shows the world what Hella stands for at the very tip of the spear for automotive lighting.
Titled “Light Runs Through Our Veins” and produced by FINAL FRAME GmbH, this 45-second brand identity video is a mix of 3D animation and real-life first-person driving footage that showcases the company’s rich portfolio of products that you may or may not have seen on the road regularly!
The video starts with a 3D light rendering of what Hella calls it a “Heart”, with the words “We are pioneers in lighting technology” further establishing the company’s successful reputation in the industry. We are then taken into an animated tunnel of light and then into a real-life tunnel. From here on out, we are shown different driving perspectives of what drivers usually encounter on a nightly basis when driving back home in the dead of night. From the city streets beautifully lit up by street lamps by the sides, witnessing the beautiful amber and violet sunset on the highway, and pitch-black roads sometimes subject to horrendous weather.
Hella makes the promise that no matter where you drive and whatever weather that nature decides to throw at you, Hella guarantees your safety on the road by giving you the visibility you need to drive to your intended destination safely.
The video ends with the phrase, “Because light runs through our veins” before it cuts to their range of lightbulbs built for all cars for every purpose lighting up the dark room with the words “Bulbs from lighting experts” and then fading to black with the company logo.
Driving at night can be a dangerous affair if you don’t see where you’re driving or not seeing something first. So, you can thank Hella for being the leaders in automotive lighting and keeping every driver on the road safe when driving in the dark!
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