300 Smith Devereux – The Spartans of Wine, Literally
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Everyone loves fancy and limited stuff, especially when it comes down to wine. Born as a complex limited edition Cabernet Sauvignon, this is probably one of the rarest bottles you’ll ever come across.
With only 300 in quantity, they are the symbols of their creators, recognizing the strong partnerships between M&A Creative Agency’s USA and Portugal divisions, and also Napa Valley’s Smith Devereux Winery. 100% Cabernet, the wine pays homage to the Devereux family history and lineage that dates back to medieval France!
Processed to be rich and complex, the main theme revolves the actual quantity produced overall, the celebration of the legendary 300 Spartans (in case you haven’t seen the movie “300”, just remember a guy kicking another guy down into a pit hole while shouting “THIS IS SPARTA”), who were among the most honorable, brave, and powerful warriors in the course of history. Being a sustainably farmed wine, it is only justified that each and every detail is carved to perfection.
From the vineyard to the labels, each bottle is meticulously hand crafted with one objective in mind, to create a story of their own that is unique. Smith Devereux wanted their new wine to be wrapped luxuriously, while conveying the message of its’ limited quantities and the 3 partners involved. Using only the papers of top-notch quality, radiating the elegance and exclusiveness of these limited bottles.
The exteriors give out that sense of power, using black colors as the base which represents the body armor of Spartans. As for the labels, they are designed to be fully comprised of 300 dots, each serving as a symbol for one of the Spartan soldiers. If you look closely, you can also find 3 red dots in front of the label, which is a part of the entirety of the concept which represents all 3 partners.
Portraying the Spartan legacy, the design of 300 stays true to the founders’ ethos, staying true to its’ roots and core brand values while being uncompromising. Bringing something as elegant as wine while integrating it with power, truly creates a spectacular product of cool yet classy elements.
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