2022 MUSE Creative Awards Jury Highlight

You may have seen his designs if you went on vacation in Japan at a Don Quijote department store before, or maybe at the import section in your local supermarket. Hailing from the land of the rising sun, Japan’s very own Masanori Eto is a full-fledged member of the Japan Package Design Association (JPDA). Responsible for the packaging designs of foodstuffs and other items that is minimalist, bold, or even both that is uniquely Japanese at heart!

Masanori is also a Director of Public Relations, Regional Development by Design, and regularly goes on a sort of ‘international exchange’ across the globe to observe the package designs of products he could get his hands on from store shelves while also teaching package design and branding to art schools and colleges in his home country of Japan (Tokyo, Sendai, Tottori) and China (Beijing, Shanghai).

This wandering ronin in packaging design doesn’t stop at just cranking out a new killer each day, either! In 2016, he spearheaded the Asia Pacific Student Package Design Competition (ASPaC) as well as being a renowned jury in 2014 through 2016 for the Design Awards and Competition, The Vertex Awards for retail brands and The Dieline Awards in 2015 and 2016, and the Kiev International Advertising Festival in 2015.

Today, Masanori Eto is heading the Package Division at ADBRAIN in his position as Creative Director and continues to produce great packaging designs for many Japanese and global brands being sold in domestically in his country. While he’s not doing that, however, he is also adds a Japanese touch to evaluating all of our entry submissions in the MUSE Creative Awards for the 2022 competition year. Exactly the diversity we need to provide a unique look at the potential winning entries of this year!