Ziina Makes Online Payments Faster & Simpler in the Middle East
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Ziina is one of the newest digital wallet apps in the Middle East, and its marketing is what makes it stand out amongst its competitors.
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For Ziina, not only is it user-friendly with its minimalistic interface, the interactive elements in the app itself is worthy of a huge win in the NYX Marcom Awards.
As it is much harder to send and receive money online in Dubai, Ziina is created to circumvent that, where its features are inspired by local culture and architecture.
As mentioned by the developers themselves, Ziina’s ‘key challenge… was to design an experience that streamlines communications around money, removing existing barriers’. To do that, they added GIFs and more in the transactions to remove the awkwardness from finance interactions. .
Each element in the app is also created to allow easier single-hand usage, allowing an accessible contrast ratio that makes it look inviting for all users.
Financing is easier than ever before, and with the help of Ziina, we hope that it gets much better with its innovative features and hopefully expand internationally. Pretty rad, right?
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