Yoga of the Gods | MUSE Creative Awards Platinum Winner
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Love and Thunder
When Disney released the blockbuster Thor: Love and Thunder, NBCUniversal took the challenge to create a video to attract unconventional audiences, specifically; fans of the popular Real Housewives series. In modern marketing, NBCUniversal has creatively demonstrated a masterful approach to targeted advertising with the creation of "Yoga of the Gods" for Walt Disney Studios. This creative and clever approach of leveraging branded content to engage a specific demographic was a task they excelled in.
The challenge was formidable. Disney sought to connect with Real Housewife enthusiasts and ignite their interest in the new film, starring Chris Hemsworth. The goal was to bridge the gap between these seemingly disparate worlds and inspire Real Housewives viewers to flock to the cinemas for the latest Marvel adventure.
NBCUniversal's solution was a testament to ingenuity and the power of visual effects (VFX). With limited footage from the film, the creative team meticulously crafted a custom scene that seamlessly integrated the Real Housewives into a moment from the movie. This was no ordinary mash-up; it was a sophisticated composition where Thor, portrayed by Hemsworth, took on the role of an ultimate yoga instructor. In the scenario, the Housewives embark on a hike through the hills to join Thor's class, setting the stage for comedic interaction as their worlds collide.
Ultimately, "Yoga of the Gods" was a triumph of creativity and strategy. The custom scenes delivered a captivating experience that left Disney with a satisfied client and NBCUniversal with an energized and responsive Real Housewife fan base. This campaign stands as a shining example of how creative branded content can successfully target and engage specific audiences in the entertainment industry.
Credits
Entry Title: Yoga of the Gods
Entrant Company: NBCUniversal
Winning Category: Branded Content - Entertainment
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