Yinzhu Yao Shares How She Unites Cultures Through Creativity

Interview with Kumar Shanmugasamy | Driving Innovation & Customer Experience
January 6, 2025
At the gates of Valhalla Thumbnail
At the gates of Valhalla by José Miguel Picón Chimelis | Iceland’s Beauty
January 8, 2025

Yinzhu Yao

Yinzhu Yao is an architectural designer known for blending cultures, disciplines, and design philosophies in her innovative projects. Her global experience, including work at prestigious firms like Gensler, Sou Fujimoto Atelier, and Kengo Kuma & Associates, reflects her commitment to sustainability and cultural relevance in architecture.

1Please give us a brief bio of yourself and your design background.
I'm Yinzhu Yao. I pursued a Master of Architecture at Washington University in St. Louis, which not only expanded my technical skills but also exposed me to the latest architectural practices. Currently, I am furthering my education by pursuing a Master of Science in Engineering Management at Trine University to gain the leadership and managerial skills necessary for overseeing complex projects.
2What made you become/why did you choose to become a designer/artist?
My educational journey started with a Bachelor of Architecture from Suzhou University of Science and Technology in China, where I developed a strong foundation in architectural theory and design. Actually, when I chose this major, I was not aware of what it was, just not sure what I wanted to do in the future, and since architecture does not look that bad, like something about arts, because I was learning painting from childhood.
3Tell us more about your agency/company, job profile, and what you do.

Throughout my career, I have had the opportunity to work at some of the world's most prestigious architectural firms. As a Technical Designer at Gensler in Washington, D.C., I contributed to high-stakes projects that required a balance of creativity and technical expertise. My time at Sou Fujimoto Atelier in Tokyo and Kengo Kuma & Associates allowed me to explore innovative design philosophies, reinforcing my belief in architecture's power to harmonize functionality with aesthetic beauty.

It's wonderful to horizon my vision in international firms with different backgrounds, which would produce design in different ways, from different views. That makes me emphasize my design philosophy centers on creating spaces that are innovative, sustainable, and deeply connected to their cultural and environmental contexts.

I'm committed to designing environments that not only meet the practical needs of their users but also enhance their quality of life. My own work often reflects a balance between simplicity and sophistication, with a focus on sustainability and cultural relevance.

4What does “design” mean to you?
"FANTASY."
5What’s your favorite kind of design and why?
Simple and full of power. I prefer those powerful designs that express a kind of thing related to the spirit.
6To you, what makes a “good” design?
A good design is based on people's needs, and also has great aesthetic beauty.
7How did you come up with the idea for your award-winning design?
It used to be an abandoned old factory, that brews beers. There are many such factories around the world, how to make a renovation so that they can play a role in people’s lives and have cultural significance at the same time is a question that we have always thought about.
8What was your main source of inspiration for this design?
We did a lot of research on local culture and the geometry of the villa, in the back garden, it is inspired a lot in spatial design. Also thanks to my teammate, Yixin Geng, she's an intelligent person who always pops up some great ideas.
9Do you think your country and its cultural heritage has an impact on your design process?

There is a famous ancient Chinese saying that goes, "Establish the heart for heaven and earth, establish the destiny for humanity, inherit the knowledge of past sages, and bring peace to all generations." I deeply resonate with this message. It speaks to how young people should strive to contribute to society.

I believe that in any creative endeavor in architecture, we must carry a heart filled with compassion, seek to solve social problems and make meaningful contributions to our precious historical heritage and disadvantaged groups. Only then can the world become a better place, and the knowledge we acquire can be fully utilised.

10Congratulations! As the winner of the French Design Awards, what does it mean to you and your company and team to receive this award distinction?
It's a great recognition and we feel really honored. Hope we can join the jury panel in the French Design Awards next time, it would be really fantastic to try a new role.
11Can you explain a bit about the winning work you entered into the French Design Awards, and why you chose to enter this project?

The project claims to transform the factory into a bar. We try to change the crowds the bar faces and add experience elements, offering people opportunities to watch and experience the process of brewing beers.

Meanwhile, taking local residents’ life convenience into consideration, we increase the function of the restaurant and supermarket. While enriching the internal functions, use geometric division, which comes from the villa facade in the garden behind, to create space to provide different spatial experiences for people.

12What were the main challenges you faced during the design process, and how did you overcome them?
It should be about how to deal with the programming on the different sides of the big stairs. In our opinion the two sides should have different spatial experiences, finally, we were using the geometry of the villa facade as a module for the bar, but the restaurant is different, with a broader view.
13How do you think winning this award will impact your future as a designer?
I will keep my pace in heritage and culture reservation.
14What are your top three (3) favorite things about the design industry?
Design itself, material choice, and coordination with different departments.

Winning Entry

Experience bar: Factory renovation | French Design Awards

The following project turns an abandoned old factory used for brewing beers, Villa Zarri Srl, Castelmaggiore, Italy, into a lively bar. The concept design of the building had... (read more here.)


Yinzhu Yao

Yinzhu Yao is an architectural designer known for blending cultures, disciplines, and design philosophies in her innovative projects. Her global experience, including work at prestigious firms like Gensler, Sou Fujimoto Atelier, and Kengo Kuma & Associates, reflects her commitment to sustainability and cultural relevance in architecture.


Read about the interview with Jingyuan Candice Wu | A Creative Technologist & Filmmaker Blending Storytelling & Technology here.

Muse.World