The automotive industry is continuously evolving away from archaic technologies of the previous generation. Rather than continue to perfect gasoline-based engine and combining them with electric motors in an effort to save milliliters of gas, car brands all over the world are shifting their efforts to the production of EV vehicles boasting impressive numbers in terms of mileage, raw horsepower and torque and power delivery. Even going as far as to officially stopping the production of combustion engine in the coming years.
In Europe, however, everything matters when an EV company wants to make an impact in the automotive industry. So rather than give the raw data on how many miles it can do in a single charge or how powerful it is, Chinese-Based EV manufacturer VOYAH partnered with internationally-acclaimed artist AURORA to deliver the message to their Norwegian market under the tagline ‘Freedom to Explore’.
Encouraging its buyers to not only explore the wilderness outside from the confines of their own homes, VOYAH is also inviting in their potential buyers and owners to explore their environment with their primary vehicle of choice in search for grand adventure and taking advantage of every quirk and feature of their car to make their trip worthwhile and getting the most out of their daily driver.
In this cinematic video produced in collaboration with AURORA, Freedom to Explore is an Avant Garde piece that features VOYAH’s bestselling EV in Norway, the Free, with AURORA herself dancing across a body of water in the dark. The track titled Everything Matters from AURORA’s latest album is carefully chosen as the perfect track that sets the stage of telling people that their world is a blank canvas and they should get out there and uncover its secrets.
VOYAH’s brand mission and AURORA’s specially-chosen track fulfills its message of encouraging viewers to explore the unknown wilds of their surroundings more and go on a road trip of a lifetime and get to learn more about their daily driver more and more by the mile!