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Faroe Islands Takes A Unique Approach in Tourism Marketing

Google Sheep View digital marketing strategy by Sansir and Liquidminds receives the Canopus Award at the 2016 Vega Digital Awards

Google Sheep View Digital Marketing Strategy Wins Vega Digital Awards

Company : Sansir and Liquidminds

Project Title : Sheep View

Category : Digital Marketing

Country : Faroe Islands

Faroe Islands’ ‘Sheep View’ videos boosted tourism! Tired of waiting for Google to map the archipelago, Faroe Islanders mounted cameras to sheep to create their own version of Google Street View. The campaign was a hit. With a budget of just $200,000, it generated 2 billion media impressions and an estimated PR value of $50 million.

Google Sheep View Digital Marketing Strategy Wins Vega Digital Awards