Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

A Story on Erasing Discomfort with Courage

A corporate branding video by United Design Practice for Yizheng wins the Centauri Award at 2016 Vega Digital Awards.

Company : United Design Practice

Client : Yizheng Stationery

Project Title : Yizheng Brand Video

Category : Online Video | Writing / Story

Country : China

This video featuring Yizheng’s children erasers is meant to be shown via B2B channels.

Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case – the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.

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