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Ultralive 2024 used cutting-edge remote broadcasting to bring the exhilarating vibe of Miami's legendary dance festival to fans worldwide.
Ultra Music Festival, one of the world's biggest music festivals, draws together throngs of electronic music enthusiasts from around the globe. This year, the festival commissioned NOMOBO to create Ultralive 2024, a groundbreaking three-day livestream that captured the electrifying energy of the Miami dance festival. Ultralive 2024 set a new standard for community engagement through advanced remote broadcasting, showcasing the festival across YouTube, Instagram, and TikTok.
NOMOBO's innovative multi-channel approach drove unprecedented viewer interaction, making the virtual experience just as thrilling as being there in person. This dynamic blend of music and technology exemplifies the future of virtual festival experiences, bringing the magic of Ultra to fans worldwide.
Ultra Music Festival, a global beacon for electronic music lovers, took its 2024 edition to unprecedented heights with the Ultralive 2024 livestream, commissioned by NOMOBO. This three-day virtual experience captured the festival's electrifying energy and broadcasted it across YouTube, Instagram, and TikTok, setting a new benchmark for community engagement.
The campaign's remarkable success was highlighted by 110 million impressions and substantial viewer interaction through engaging graphics. Within hours of the festival’s kickoff, the first DJ sets were uploaded to YouTube and rapidly shared by the artists themselves, resulting in an astounding 79,015,790 impressions and 20,778,153 views. This swift content amplified the festival’s reach and also generated a global buzz, expanding Ultra Music Festival's influence and bringing its vibrant atmosphere to an even larger audience. By harnessing the power of remote broadcasting, Ultralive 2024 demonstrated how technology can elevate the festival experience, allowing fans worldwide to feel the pulse of Miami's iconic dance event.
NOMOBO revolutionized viewer engagement at Ultralive 2024 by introducing innovative social tools that brought the audience closer to the action. One standout feature was the new social tool that displayed social messages directly within the livestream, enabling real-time interaction and making viewers feel intimately connected to the event. Additionally, they developed a pioneering tool to read and display track IDs live on screen, enhancing the experience for music enthusiasts by keeping them informed about the beats they were enjoying.
These interactive graphics and real-time integrations transformed the livestream into a dynamic, participatory experience. This approach captivated the audience and also encouraged them to share their experiences widely, significantly expanding the festival's digital presence. By fostering active participation and creating a vibrant virtual community, NOMOBO ensured that Ultralive 2024 was experienced by fans around the globe.
By streaming on YouTube, Instagram, and TikTok, NOMOBO ensured that Ultralive 2024 reached a broad and diverse audience, making the festival accessible to fans everywhere. This strategic cross-platform approach maximized the festival's reach and facilitated continuous interaction, keeping the community engaged throughout the event. With their innovative tools, NOMOBO had the ability to not only create history but also to rewrite it, given their widespread influence and popularity. The integration of real-time social messages and live track ID displays transformed the viewing experience, fostering an interactive and immersive atmosphere. Ultralive’s community engagement proudly won a Platinum award in the 2024 Vega Digital Awards under the category of Virtual / Remote Experience - Best Community Engagement.
Credits
Entry Title: Ultramusic 2024 – community engagement
Entrant Company: NOMOBO
Client: Ultra Music Festival
Winning Category: Virtual / Remote Experience - Best Community Engagement.
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