The “About Us page”. It defines who you are and what you are. What most people fail to notice is that the “About Us” page is the backbone of your website. It is a representation of your company and it helps to establish a connection with your audiences. In fact, it is part of the branding of your company.
According to Siege Media, around 22.5% customers who view your “About Us” page will spend more than those that don’t. Thus, this page is fairly important in your business prospects.
Rand Fishkin once tweeted, “Best way to sell something—don’t sell anything. Earn the awareness, respect, and trust of those who might buy”.
Awareness, respect and trust; all this could be earned with an excellent “About Us” page. Here are 11 tips for a great “About Us” page. Also, check out some of the examples for inspiration!
Infographic Source: Siege Media