Let's face it: legacy fashion brands have always been a step behind when it comes to advertising, and in this fast paced world of glitz and glamor, it can be hard for these brands to truly grab your attention.
Enter Tommy Hilfiger and their newest ad for their new line, Tommy Sport. Take a look at this, ladies and gentlemen:
Tommy Hilfiger's Tommy Sport ad not only won the Platinum Winner at the 2020 MUSE Creative Awards, but also won the hearts of many in the muse.world office.
Blending advanced materials and performance with their iconic style, creative agency PlusOne introduced the new gear in this great looking ad by highlighting the technical aspects of the garments.
The ad also uses bold typography, fresh colours and dynamic layout that dials up the volume to 10. Even the animations are designed to communicate these aspects quickly and clearly.
If you love fresh looking ads from a fashion brand, this is definitely one ad to get your ideas and concepts from!
If you want to see more amazing ideas, concepts and many more, come check out the winners in the 2020 MUSE Creative Awards today!
Name: Tommy Sport Spring
Entrant Company: PlusOne
Client's Name: Tommy Hilfiger
Category: Advertising, Online Ad