This Belle Glos Pinot Noir Ad Spot Shows Off Its Waxy Appeal

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A bottle of such elegance and sophistication demands it to stand out. Belle Glos Pinot Noir is a shine above the rest with its unique wax design!

Wax Appeal: Belle Glos Pinot Noir | Affinity Creative Group

Wines are a popular category of liquor that continues to be universally enjoyed by drinkers all over the world today. Being the end result of a simple fermentation process of grapes and aging in oaken barrels, there is nothing else in the world that can match the refined flavors and aromas than a freshly poured glass of wine from the bottle or box at the end of the work week.

Old world wines from Europe are still exceedingly popular by connoisseurs and consumers worldwide, but lately, an increasing number of sommeliers are starting to have a growing fondness for new world wines as well. Particularly those from California where the growing conditions for grapes are close to perfection. Belle Glos Pinot Noir are amongst some of the best in the state and grown, produced and bottled in some of the best areas. But what makes this popular subtype of wine stand out from its competitors boils down to the design choice taken by Belle Glos, which is a large wax seal that extends down to the shoulders of the bottle.

Wax Appeal: Belle Glos Pinot Noir | Affinity Creative Group

To show off the waxy appeal of this fine bottle of Belle Glos Pinot Noir, the company sought for the services of Affinity Creative Group, a California-based firm with the same love and passion of new world wines produced in California. With this mutual interest in the world’s most popular alcoholic beverage, the firm created an ad spot that accentuates the complexity, elegance and unique aesthetics that separates this bottle from other wines.

Pinot Noir wine grown in California needs no introduction to establish its presence in the world of new world wines. And just like the production of wines, the bottle is also a piece of art crafted by the artisans over at Belle Glos. The Belle Glos Pinot Noir bottle is hand-blown and shaped exactly to bottle pinot noir wines. A long slender neck that slowly tapers to the wide body of the bottle where the label displays the name of the winery.

Wax Appeal: Belle Glos Pinot Noir | Affinity Creative Group

The most striking feature, however, is the bottling of the wine. While also using a cork to close the bottle and wax to seal the liquid inside from spilling out, Belle Glos covers the top half of the bottle with a thick layer of red wax to give the bottle a distinctive look.

Wine has been around for centuries and continues to use the same bottling process and design that holds the liquor. But with more and more wineries across the world exploring other abstract designs to appeal a wider audience, Belle Glos Pinot Noir is taking the right step of direction to make wine bottle designs look great again!