Marketing can come in all shapes, sizes and forms. Some traditional, some out of this world, and some even being unique in their own right! Whether it is spray painting the name of your business all over the city and getting people to look it up and spread the message, or investing millions in creating a 3D animation that literally pops out from the billboard, the next generation in marketing takes some serious know-how to push the boundaries in all areas.
With the 2022 edition of the NYX Marcom Awards coming to an end in just a few weeks and the new wave of winners to be announced afterwards, let us take a look at some of the marketing titans that is part of the Grand Jury Panel that have the final say in issuing a well-deserved victory to the contestants.
You already know how this works, and so do we! Without further ado, let’s meet the judges!
Hailing from Brazil, Augusto Jesus Correia is a Creative Director for the world-renowned Saatchi & Saatchi MEA over at the Dubai headquarters where he is currently based in. Throughout the 18+ years of working with many agencies within his hometown of Brazil and in Dubai, he has accumulated a wealth of award wins from all over the world thanks to his everlasting creativity and thought put into the projects that he was assigned to.
And that includes, but is not strictly limited to, the Cannes Lions, D&AD, One Show, Clio Awards, Effie, New York Festivals, Webby Awards, FWA, EPICA, El Ojo… well, you get the picture. His works win lots! And even helping the agencies that he worked with in the past winning their very first awards from the world’s most prestigious award programs to becoming the most awarded agency in the country!
And when he wasn’t cooking up some seriously cool marketing and advertising campaigns to let the competition have a fighting chance, Augusto also takes up a mentor role at the Miami Ad School in his home country. First in Rio de Janeiro, and then in Brazil where he remains as the mentor for the next generation of potential award-winning marketing professionals of tomorrow.
But his works aren’t awarded all that just by looking good! His “What Family Means” project helped everyone, us included what the word “Family” means in the dictionary and appreciating who we have left, “Priceless Pets” saw over 500 animals to get adopted in a year and transformed into a full-fledged bill that passed parliament and changed the law, and “Miles for the People” project singlehandedly gave the people the opportunity to travel for emergency situations by using corrupt politicians’ miles as currency. And last, but not least and most importantly, setting up an official KFC website with stock photos of their fried chicken free for the public and other companies to download for their own marketing gains.
And after holding 400+ awards under his portfolio, Augusto has now made his new home in the Grand Jury Panel for the 2022 NYX Marcom Awards. We’re glad to have such a marketing titan join us, and welcome Augusto!
In order for one to be a creative individual, they themselves must be the living embodiment of creativity themselves. In the case of Andrea Ferguson, she is! But don’t let her appearances fool you one bit.
Looks can be deceiving at first glance. And even though she holds a Bachelor of Arts in Speech and Theatre and is a full-time actress and VA talent under the guise of Andrea Powell, appearing in movies such as Twilight: Breaking Dawn and Ender’s Game. Andrea still holds multiple certificates and post-graduate trainings such as financial analysis, website coding, hosting, analytics, accessibility, SEO and project management.
Andrea is also the founder and acting President of her own digital company, AndiSites Inc. and is currently celebrating their 10th anniversary of successes and building up killer websites thanks to their deep understanding of current website trends, marketing know-how and effectiveness. Promising many of her clients (you included!) that she will see through your project from concept to finished product on time, within budget, and little to no hassle whatsoever as a Senior Project Manager.
Today, she continues to helm AndiSites Inc. as their founder and President today as Andrea Ferguson and sashaying Red Carpet events to the next big blockbuster hit as her alter ego, Andrea Powell! For now, though, she has made her name for herself at the NYX Game Awards Grand Jury Panel for the 2022 year. It’s not every day we get a juror with a accomplished IMDb page, and we’re privileged to have her among us!
Widely known around the marketing communications sphere underneath the pseudonym of one ‘Leopat Magnus’, Leandro Peixoto started his marketing journey as a self-taught designer and maker from his hometown of Lisbon, Portugal as the Co-Founder of the now-famous INFINIT. Here, he was thrown straight into the fire and succeeded as the Co-Founder Designer and Creative Director for eight years to help develop brands and companies all over the world. Even garnering several design award programs before stepping down from his position.
But Leandro was far from finished! Returning to the role of Co-Founder and taking the title of Lead Designer for Versatiles. The visual planning tool that helps companies work efficiently and complete their tasks in record time.
Today, Leandro is currently settled into role of Head of Design for Remote. Leading all design functions and delivers great UX and UI designs that enhances the customer’s experience when shopping around a website. In his downtime, Leandro has also participated in numerous design awards programs as an acting juror. Including friends of ours over at the Vega Digital Awards and MUSE Creative Awards. Today, we welcome him in his brand new home at the NYX Marcom Awards!
Sometimes, the biggest leaps and bounds towards the next generation of marketing and advertising all boils down to the small team that worked hard to make it happen. And in the final moments of the 2022 NYX Marcom Awards about to eclipse in the coming weeks, we can all thank our small curated group of juries that made that future possible.
If you would like to meet the people that made that dream happen, why not make a short detour over to the jury page at the NYX Awards website? Take a look at some of the works they’ve made and maybe you’ll find one that you grew up with!