The Future of Performance Unfolds in ANTA METAVERSE
Pioneers of Design: Jurors of the 2025 MUSE Design Awards
March 18, 2025
ANTA METAVERSE by ANTA SPORTS, brings sport and innovation together, turning movement and technology into a striking visual experience that captures the spirit of competition.
The ANTA METAVERSE Winter Olympic campaign is a visual triumph—an electrifying blend of sport, innovation, and artistry. Created by ANTA Sports, it captures the power and grace of Olympic athletes in a breathtaking digital landscape, transforming motion into something almost otherworldly.
The ANTA METAVERSE video commands attention from the very first frame, capturing the scale and ambition of a virtual fashion show unlike any other. Unveiled on the Metaverse platform during China International Fashion Week, this ground-breaking experience transforms the traditional runway into an electrifying digital spectacle. Set against an immersive outdoor landscape, the video flawlessly blends technology and creativity, drawing viewers into a world where fashion meets limitless possibility. It is more than just a showcase—it is a bold reimagining of how audiences engage with design in the digital age.
In collaboration with renowned Chinese designer Chen Peng, the video breaks traditional fashion boundaries, immersing viewers in a world where Olympic culture meets the energy of Gen Z. The presentation is charged with movement, symbolism, and striking design, weaving together powerful Chinese elements like the Chinese Loong totem and the enduring spirit of the Winter Olympics. At its core, a mesmerizing Möbius ring structure unfolds, representing infinite momentum—a fitting metaphor for both the Games and the future of digital fashion.
Against a vast, snow-covered mountain range, digital figures clad in ANTA gear move with striking realism, their presence almost ethereal as they navigate the icy terrain. Snowboarders carve effortlessly through powder, their dynamic movements mirroring the raw energy of the Winter Olympics. Every frame is a marvel of precision—where each gust of wind, shifting shadow, and crisp crunch of snow adds depth to the immersive world. ANTA extended an invitation into a futuristic vision of winter sport, where technology and storytelling merge to create something bold, captivating, and truly unforgettable.
ANTA METAVERSE video goes beyond spectacle, carrying a deeper purpose—it marks a new standard of excellence in sports and fashion. By embracing cutting-edge digital artistry, ANTA has elevated itself to a league where innovation drives identity, and storytelling shapes perception which consequently earned them a Gold win in the 2024 NY Digital Awards under the category of Video / Online Video – Metaverse.
This bold leap forward reshapes how brands connect with audiences, proving that the fusion of technology, sport, and culture can create something truly transformative. The impact is undeniable, setting ANTA apart as a leader in the industry and a source of inspiration for the next generation.
Credits
Entry Title: ANTA METAVERSE
Company: ANTA(CHINA) Co.,LTD
Winning Category: Video / Online Video - Metaverse
The Nexus installation, a creation of Responsive Spaces for CANDOUR FIVE GmbH & Co. KG, reimagines brand interaction with a seamless blend of digital artistry and immersive storytelling.
