Have you ever been forced to watch a 15-second unskippable YouTube ad on your phone, and then wanting to buy that said thing immediately after? Or have you been handed a paper pamphlet of a new restaurant and wanting to eat there all of a sudden? Well, that’s a sign that the marketing campaign did its job brilliantly. And it is thanks to the creatives behind these projects that made it happen!
This week, we are partnering with our friends at NYX Marcom Awards and highlighting the brilliant new Grand Jury Panel judges for the 2022 year. From non-profits to having a hand in many of the world’s most memorable marcom projects and success stories. So let’s get started and welcome the new bloods of the 2022 NYX Marcom Awards Grand Jury Panel that transcends the media!
For over 9 years, Keisha Salmon has worked for countless companies in every known industry possible. Be it non-profit or for-profit, her time with those companies and helping them create successful advertising campaigns from start to finish for over 15 years has honed her skills in marketing, communications and advertising. Which later translates to creating campaigns that are meaningful that sends the brand of any and all products, services or organization to the stratosphere. Much like a salmon swimming upriver to victory!
But Keisha’s career as a whole does not stop at just advertising! Alongside her success in creating adverts that touch the soul, she also branched out and created documentaries on the topics that matter. Thanks to ability to identify creative elements that can be used to make an impact that is positive.
Today, Keisha Salmon still continues her career in advertising as a Communications Strategist and perfectly balancing it in tandem as a Digital Storyteller. Currently, she is the Director of Communications and Strategic Initiatives at the John Jay College Institute for Justice and Opportunity. Oh yeah, and she’s part of our 2022 NYX Marcom Awards Grand Jury Panel in search for the most touching marcom projects out there. Thank you for having us, Keisha! We’re happy to have you along there ride!
Born into the digital age since birth, Korean heartthrob Taejay Lee is a creative who conquered the marketing landscape in his home country and the rest of the world. His start in glory was in the gaming industry in Korea with game maker Min Communications to commercialize a 3D MMORPG game to an international audience and even having a hand in launching a international competitive game tournament across 8 countries.
Soon, Taejay departed from the gaming world and set his sights towards other horizons. He’s travelled to Bangkok, London and Amsterdam and worked in several different operating branches for FCB, Saatchi & Saatchi, Nomads and THEY. There, Taejay continues to perfect his skills and advertising know-how that completely captures the hearts and attention of prospecting clients worldwide. As well as a good handful of global wards, too!
From there, Taejay just went absolutely wild! Conducting an orchestra with animals. Tasting food with your ears. Turned every gamer in the world into Argentinian footballer Leo Messi. Made art with a vacuum cleaner. Built and hosted a hover board racing series and circuit at the Formula 1 Monaco GP. Just when you thought you’ve seen everything, Taejay creates something that has never been seen before!
Today, Taejay Lee is a full-time Managing Director for Peculiar Frame and overseeing projects based in South Korea and Spain. Taejay is currently residing in Spain with his wife and dog and sharing them his taste of home with his skills in Korean cuisine. We are honored to have an out-of-the-box individual to be part of the Grand Jury Panel for the 2022 NYX Marcom Awards!
Ronn Lee has seen it all, and she’s done it all in the industry. With over 20 years of industry experience, the Northumbria University graduate has perfected her prowess in marketing and advertising from brands and designs from countless disciplines. Which lead her to leading concepts, branding, graphic design, interactive and product ideation projects that span over different industry sectors.
With her jack-of-all-trades skills demonstrated with gusto, she was made Founding Partner and Creative Director for BEAMY. A Shanghai-based company that also specializes as a multidisciplinary creative outfit that later expanded with their Singapore and New York branches still fully operational to this day.
Ronn’s prior experiences before her founding of BEAMY also includes being the Art Director in Tokyo. And also absorbing as much information as she can regarding about working cultures, creative and design languages and aspects in countries such as Singapore, Japan and her home country of China. And this insight in all of these cultures netted her a whopping 100+ international design and creative awards wins.
Ronn Lee is also has seats in jury panels for numerous international awards programs all over the world. Including here at the 2022 NYX Marcom Awards Grand Jury Panel. We are humbled to have a such a distinguished and experienced individual here!
There has never been a time where we bought something because of a creative advert. And it is thanks to these distinguished Grand Jury Panel that continues the trend of making exciting marcom projects!
Think you’ve got what it takes to raise that benchmark one level up? Then nominate yourself or a fellow industry peer here and be part of the family!