Beautifully ornamented with jade patterns that originated from the Warring States Period, the packaging design of the Shebude Strong-flavor is the focal point of the outer package that embodies a period of time that was very significant in China. The body of the bottle takes shape of a sleek cylindrical that the designers of Beijing Wuyao Cultural and Creative Co.Ltd believes to be the most classic, decent and steady for such a product. The upper body is made of pure transparent glass and the lower part is made of glass with a delicate ribbon pattern to signify a sense of luxury.
The meticulous designers spent a great deal of time to ensure that every inch of the packaging and product does not lack any material. The bottle cap is printed with a golden cloud pattern that gives a light illusion to the bottle and simultaneously proves the golden age of a stellar liquor. However, the most beautiful part lies at the bottom of the bottle which may be ignored easily but the designers made sure that it would act the complete opposite. A golden undulating Chinese landscape is carefully designed to symbolize the continuous and ever-present culture that shapes China.
The carefully-designed Shebude liquor is covered with silvery patterns that resembles the great snow in China which is far from monotonous as the diligent designers ensured the color to be striking. When observed carefully, one may take notice of the repeated vertical lines that assumes the illusion of a dragon and phoenix which resembles virtual and grace as well as the union of yin and yang.
With such a delicate and intricate design, the designers were extremely diligent in constructing with an idea that portrays grace, unification, symbolism and patriotism in a bottle which has deservedly won a Gold medal in the 2022 NY Product Design Awards under the category of Beverage – Wine: Light!
Entrant Company : Beijing Wuyao Cultural and Creative Co.Ltd.
Client: Shede Spirits Co.Ltd.