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Explore how Joyce & Raissa de Haas revolutionized the beverage world with Double Dutch, blending unique tastes and eco-conscious practices into a global success story.
In the vibrant landscape of the beverage industry, the quest for the perfect mixer and tonic drink has been revolutionized by the innovative efforts of Joyce and Raissa de Haas. These entrepreneurial sisters are the driving forces behind Double Dutch, an award-winning brand that has redefined the standards for premium mixers and tonic waters. With a keen eye for quality and a passion for enhancing the drinking experience, Double Dutch offers an array of flavors designed to complement and elevate spirits, catering to the refined palates of cocktail enthusiasts around the globe. Their commitment to excellence has not only set a new benchmark in the industry but has also cemented Double Dutch's position as a leader in the premium beverage segment.
Driven by a desire to revolutionize the mixer and tonic industry, Dutch twins Joyce and Raissa de Haas brought innovation to the table with Double Dutch, starting with unique flavors like Cucumber & Watermelon and Pomegranate & Basil. Their journey took a significant turn during their joint master's in London, where winning the Richard Branson Food Entrepreneur Award provided them with the necessary funds to kickstart their production. This milestone marked the beginning of their mission to elevate the beverage experience with their bold and unexpected flavor pairings.
Since its inception, Double Dutch has soared, now gracing shelves in over 45 countries, securing spots in major UK retailers, and being a staple in 5,000 hospitality venues. The brand achieved a notable milestone by becoming the exclusive tonic provider for Soho House worldwide, challenging the norms of the premium mixer industry with their diverse flavor portfolio suitable for mixing with any spirit, not just gin. Joyce and Raissa have reshaped the market with their belief that great taste doesn't require high sugar content. They stand by using natural ingredients to craft products that are not only rich in flavor but also low in sugar and calories, setting a new standard for what mixers can be.
Double Dutch surged by 90% in growth between 2020 and 2021, expanding into new markets like Singapore, Jordan, Ukraine, Brazil, and the USA. Joyce and Raissa embed a commitment to people and the environment at their company's core, supporting women through a bartender scholarship and mentorship program, and striving for carbon neutrality by partnering with Climate Power to offset emissions, showcasing their dedication to positive global change.
Joyce and Raissa de Haas's innovation with Double Dutch has earned them the Female Entrepreneur of the Year award in the Entrepreneur of the Year (Business 5-10 Years) category in the 2023 TITAN Women in Business Awards. Their standout creation has transformed the premium mixer market, blending unique flavors with a commitment to sustainability. This recognition underscores the excellence and impact of their venture, marking Double Dutch as a remarkable success in entrepreneurship.
Credits
Entry Title: Joyce & Raissa de Haas - Double Dutch Drinks
Entrant Company: Double Dutch
Winning Category: Female Entrepreneur of the Year - Entrepreneur of the Year (Business 5 -10 Years)
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