Shafeeq Ur Rahaman on the Art and Ethics of Data Visualization

Hongze Yang | MUSE Design Awards
The Sound of Innovation: Hongze Yang and LaceShadow
February 25, 2025

Shafeeq Ur Rahaman

Shafeeq Ur Rahaman is a data analytics leader who turns complex data into impactful, AI-driven solutions. With over a decade of experience, he’s passionate about using emerging technology to solve real-world challenges while keeping innovation ethical and human-centered.


1Congratulations, NY Digital Awards Winner! Could you please provide a brief introduction of yourself?

Thank you for this incredible recognition! I’m Shafeeq Ur Rahaman, a data analytics leader with over a decade of experience at the intersection of technology, data, and innovation. My journey has been defined by a passion for transforming raw data into actionable insights, building scalable systems, and pioneering ethical practices in AI and data science.

Throughout my career, I’ve worked across industries to deliver impactful solutions, from designing advanced data pipelines to implementing AI-driven automation frameworks. I am deeply committed to leveraging emerging technologies to solve real-world challenges while ensuring that innovation remains human-centered and ethically responsible.

This award is not just a personal milestone but a reflection of the collaborative spirit and transformative potential of data analytics.

2What made you become / why did you choose to become a digital creator or designer?

I’ve always been fascinated by the intersection of data, design, and technology. As the volume of data has grown exponentially, I saw an opportunity to transform complex information into visual narratives that resonate with audiences.

My passion for blending creativity with analytical rigor drives me to develop impactful solutions that tell compelling stories.

3Tell us more about your business / company, job profile, and what you do.

In my current role, I specialize in building advanced data analytics platforms and leading digital transformation initiatives. My work involves creating data visualization frameworks, implementing AI-driven tools, and fostering innovation in digital marketing and business intelligence. I also mentor teams to explore the ethical dimensions of AI and ensure technology remains human-centered.

4What do you think defines "good" digital creativity?
Good digital creativity is a seamless fusion of functionality and aesthetics. It is about solving problems while engaging the audience visually and emotionally. Whether it’s a data dashboard or an interactive platform, the end goal is to make complex concepts understandable, actionable, and impactful.
5Can you describe about your thought process, and how it contributes towards your creativity?
My process starts with understanding the end user—what they need, their pain points, and how I can bridge the gap using technology. I then focus on simplifying complexity through data storytelling, ensuring clarity while maintaining depth. Iterative brainstorming and collaboration with cross-functional teams fuel my creative ideas.
6Where do you draw inspiration from?
I draw inspiration from everyday interactions, the elegance of nature and breakthroughs in art and science. Additionally, the work of pioneers in technology and design who have reimagined how we interact with information keeps me motivated to push boundaries.
7What current trends in the digital realm are you most excited about?
I’m particularly excited about the rise of generative AI and augmented analytics, which enable users to uncover hidden patterns in data effortlessly. The integration of AI into data visualization and the emphasis on ethical technology are also trends I’m passionate about.
8As the winner of the 2024 NY Digital Awards, what does it mean to you, your company and team to receive this award distinction?
This award is a testament to the hard work, innovation, and dedication that I have invested in pushing the boundaries of data analytics and visualization. It validates my efforts to use technology responsibly while delivering meaningful outcomes. For me personally, it’s a milestone that fuels my passion for continuous improvement.
9Can you explain a bit about the winning work you entered into the 2024 NY Digital Awards, and why you chose to enter this project?

The winning project showcased how innovative data visualization techniques can transform raw data into actionable insights. It was a blend of advanced analytics and interactive design, aimed at solving real-world business challenges.

I entered this project because it exemplifies how technology can make data more accessible and impactful.

10What was the biggest challenge with the entry submitted?
The biggest challenge was ensuring that the visualization was not only visually compelling but also accurate and user-friendly. Balancing technical precision with design simplicity required multiple iterations and close collaboration with stakeholders to meet both aesthetic and functional goals.
11How has winning an Award developed your practice/career?
Winning this award has elevated my profile within the industry, opening doors to new opportunities and collaborations. It has also validated my approach to combining technology, creativity, and ethics, motivating me to continue pioneering impactful solutions.
12What are your top three (3) favorite things about the digital industry?

- The limitless potential for innovation and creativity.

- The ability to solve complex problems and drive societal impact.

- The collaborative nature of the industry, where diverse perspectives create groundbreaking ideas.

13What makes your country specifically, unique in the digital industry?
My country’s unique blend of cultural diversity and technological talent creates a fertile ground for innovation. The growing emphasis on ethical AI and inclusive design sets us apart, as we aim to create technology that serves diverse populations responsibly.
14Where do you see the evolution of digital industry going over the next 5-10 years?
The digital industry will move towards hyper-personalization powered by AI, greater emphasis on data ethics, and widespread adoption of immersive technologies like AR/VR. These advancements will redefine how businesses interact with consumers and how societies adopt digital tools.
15If you were a student entering this industry or an aspiring NY Digital Award submitter, what advice would you give them?
Focus on building a strong foundation in both technical and creative skills. Embrace continuous learning, and don’t shy away from experimenting with new ideas. Always prioritize user needs and ethical considerations in your work.
16What resources would you recommend to someone who wants to improve their skills in the digital industry?

I recommend platforms like Coursera, edX, and LinkedIn Learning for technical skills, while design inspiration can come from Behance and Dribbble.

Additionally, attending industry conferences and networking with peers can offer valuable insights.

17Tell us something you have never told anyone else.
I often find my best ideas during early morning walks. It’s a time when my mind is uncluttered, and I can connect the dots between different challenges I’m working on.
18Who has inspired you in your life and why?
I’m deeply inspired by innovators like Alan Turing, who laid the groundwork for modern computing, and by individuals who use technology to drive positive change. Their ability to think beyond the ordinary inspires me to aim higher.
19What is your key to success? Any parting words of wisdom?
My key to success is maintaining a balance between curiosity, discipline, and empathy. Always strive for innovation but never lose sight of the human element. Success comes from creating solutions that not only excel technically but also touch lives meaningfully.
20Do you have anything else you would like to add to the interview?

I’d like to express my gratitude to the NY Digital Awards for this recognition. This platform inspires us to continue innovating and collaborating to shape a better digital future.

Let’s use technology as a tool for good, building a world that’s not only smarter but also kinder!

Winning Entry

Pioneering Use of Emerging Technology in Data Analytics | 2024

Shafeeq Ur Rahaman | NY Digital Awards

Shafeeq Ur Rahaman

Shafeeq Ur Rahaman is a data analytics leader who turns complex data into impactful, AI-driven solutions. With over a decade of experience, he’s passionate about using emerging technology to solve real-world challenges while keeping innovation ethical and human-centered.


Explore the journey of Shuting Jiang and Tianyue Wu, the Silver Winners of the 2024 NY Digital Awards. With a passion for intuitive design and a strong FinTech background, Senior Product Designers Shuting Jiang and Tianyue Wu launched QIMU DESIGN to create impactful digital experiences.

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