For more than 600 years, San Pellegrino's sparkling water is almost a staple in every Italian household, so it comes as no surprise that their rich history allows them to experiment with fun, innovative ways to engage with their audiences.
Collaborating with creative collective TOILETPAPER and We Are Social, San Pellegrino launched a series of beautiful limited edition designs for their flavored sparkling water collection. Check it out here:
The packaging designs were creatively reimagined and released in the Italian market as limited designs, where TOILETPAPER aimed to bring a new, fresh look for the historic brand.
What came out of this collaboration is something unique, amazing and eye-catching. If you are to pass by a San Pellegrino can with a design like this in your local supermarket, you will not help but take a second look at this beauty.
If this is what can designs will look like aesthetically in the near future, then the world will certainly become a much better place to live in, no?
Name: Limited Edition
Agency: We Are Social
Client's Name: San Pellegrino
Executive Creative Director: Alessandro Sciarpelletti
Executive Creative Production Director: Daniele Piazza
Associate Creative Director: Paulo Gonzalez, Mattia Lacchini
Senior Creative: Camilla Vanzulli
Art Director: Eleonora Errigo, Giulia De Chirico, Federica Gargiulo
Editor: Federica Mordini, Andrea Ruscitti
Group Account Director: Sandro Amabili
Senior Account Manager: Elisa Menghi
Account Executive: Giorgia Cassina
Writer: Enrica Barberis
Head of Strategy: Bruno Tecci
Strategy Supervisor: Marta Prosperi
Technology Director: Simone Scremin
Senior Technologist: Cristian Schirru
Creative Production Supervisor: Alberto Monti
Producer: Giulia Camera
Videography: Diana Borinato
Video Editing: Max Finotti, Mattia Marzulli
If you're looking for amazing visual works like these, take a look at our article about NISSIN's annual report today!