RUDIS – Rising to the Level of Champion
episode YONGSAN 241: Redefining Innovation with the SK D&D Design Team
February 18, 2025
RUDIS is an expression of a lifestyle in wrestling and was created with a single vision in mind: to be the most accurate and authentic expression of the sport. The core values of wrestling govern every action of the RUDIS brand and drive them to continually innovate, serve, and connect with those who love the sport.
Rising
RUDIS launched in 2013 with a vision to create quality performance gear for wrestlers. Since then it has become the market leader in wrestling. After 10 years of growth, it has become known throughout the sport for both its reliability and innovation.
With high sales growth and increasing popularity, RUDIS.com struggled to meet demand, experiencing frequent site outages. RUDIS partnered with CQL to migrate to Shopify Plus in two phases: first, to stabilize the new RUDIS site with a new digital ecosystem, and second, to optimize the site with a rapid iteration of new features, integrations, and enhanced design & user experience.
Integration
Using Propel, CQL’s Shopify Plus framework, CQL crafted the new website with an energy-inspired brand refresh and an intuitive, compelling user experience that highlights the brand’s expertise, mission, champion athletes, and high-performance wrestling gear. By integrating new technology partners, the RUDIS team quickly discovered the opportunity for business expansion on the Shopify platform.
RUDIS stands as a testament to dedication, precision, and a relentless pursuit of excellence – on the mat, in their gear, and now, with their digital transformation.
Partnering with CQL was to accomplish two things: stabilize the new site on Shopify Plus and optimize it with a rapid iteration of new features, integrations, and improved design and user experience. With the celebration of RUDIS’s 10-year anniversary, the new site launch also served as a catalyst for a stunning brand refresh that would present wrestling in a way that the world had never seen.
Results
The new digital ecosystem, built on Shopify as a foundation for rapid growth, features a modernized brand, new technology partnerships, and a high-energy, engaging user experience. All of it together highlights RUDIS’s expertise, mission, champion athletes, custom team apparel, and high-performance gear.
In their relentless pursuit of excellence, RUDIS has achieved unprecedented growth on Shopify:
- 80% revenue increase
- 70% order increase
- 27% conversion rate increase
This impress achievement of receiving a massive improvement on RUDIS' sales growth on Shopify proves that CQL's skill in creating something extraordinary and high performing ecosystem for RUDIS' website is a clear message that they've got what it takes to win in the 2024 NYX Awards.
Credits
Entry Title: Rising to the Level of Champions
Entrant Company: CQL
Winning Category: Website - Sports
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