Reviving a London Gem: Jonathan Eav on the Story Behind 107 Queen’s Gate

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Jonathan Eav

Jonathan Eav, founder and Executive Director of The Eav’s Group, leads both its property development arm, Eav’s Residences, and its bespoke interior design division, Jonathan Eav Atelier. Driven by a passion for unparalleled craftsmanship, he creates luxury properties and offers personalized services tailored to the world’s most discerning clients.

1Please give us a brief bio of yourself and your design background.

I’m Jonathan Eav, the Founder and the Executive Director of The Eav’s Group. I hold a Master of Arts in Art, Design, and Visual Culture from London Guildhall University. After completing my degree, I worked with several well-established architecture firms in London, gaining invaluable experience and honing my skills.

In 2006, I returned to Hong Kong to join my family business, Asia Commercial Holdings Limited, where we manufacture and retail fine timepieces. Driven by my passion for real estate investment and interior design, I founded The Eav’s Group in 2018 to pursue my ambitions in these fields.

2What made you become/why did you choose to become a designer/artist?

From a young age, I was fascinated by the way spaces could influence emotions and experiences. This passion led me to pursue a Bachelor of Arts degree in Interior Design and Technology, followed by a Master of Arts degree in Art, Design, and Visual Culture from London Guildhall University.

After practicing in an architecture firm in London for two years, I realized that design was not just a profession but a true passion. The ability to blend creativity with functionality and to create environments that enhance the art of living is incredibly fulfilling. It’s about more than just aesthetics; It’s about crafting spaces that resonate with people and stand the test of time.

My journey into property development was a natural extension of my passion for design. I saw an opportunity to not only create beautiful interiors but to shape entire developments that contribute positively to the community.

This holistic approach allows me to bring a unique vision to life, ensuring that every aspect of a project is thoughtfully considered an executed to the highest standards.

3Tell us more about your business/company, job profile, and what you do.

The Eav’s Group, which I founded in 2018, is all about blending real estate development with exceptional design at some of the world's most sought-after addresses.

My passion for unparalleled craftsmanship drives us to create luxury properties and offer personalized services that cater to the world’s most discerning clients.

We have two main branches within The Eav’s Group. First, there’s Eav’s Residences, where we handle property development projects. Then there’s Jonathan Eav Atelier, our division for bespoke interior design services, where we tailor designs for both homes and businesses.

Our portfolio is quite extensive as we have properties in Mainland China, Hong Kong, the United States and England.

I’m the founder and Executive Director of The Eav’s Group and the lead designer behind Jonathan Eav Atelier, our interior design division. In my role, I oversee the overall strategic direction and operations of the company.

This includes managing real estate investments, overseeing interior design projects from concept to delivery, and ensuring that every aspect of our projects aligns with our vision of quality and creativity.

4What does “design” mean to you?

To me, design is about creating spaces that enhance the art of living. It’s the perfect blend of beauty and function, transforming places into environments where people can truly thrive.

My approach focuses on attention to detail and timeless elegance, reflecting both modern and traditional influences. Whether it's through architecture or interiors, design shapes our world and enriches our lives. It's all about creating spaces that are inspiring, functional, and deeply meaningful.

This philosophy is evident in projects like 107 Queen’s Gate and 91 Holland Park, where every detail is crafted to enhance the living experience. Design is about creating an artful living experience that resonates with people.

5What’s your favorite kind of design and why?

My favorite kind of design is one that subtly blends functionality with aesthetic appeal. It's the magic of transforming a simple space into a sanctuary that feels both luxurious and comfortable.

The innovative use of materials, combined with keen attention to detail and craftsmanship, excites me and allows each space to tell a story.

6To you, what makes a “good” design?

A “good” property design harmonizes functionality and aesthetics. Spaces should be practical and adaptable, ensuring every inch is optimized. Design must be visually appealing, blending current trends with timeless elements.

Innovative features and technology set a property apart, enhancing user experience. The design should also respect and enhance its surrounding environment and community, creating value and harmony.

7Describe your design style and its main characteristics.

My design blends classic elegance with modern sophistication. I create spaces that feel luxurious and timeless, using fine craftsmanship and creative materials. I love mixing colors, textures, and natural elements such as patterned stone and specially stained wood grains.

Subtlety is key; for example, a painted white cabinet may appear plain from the outside, but opening it reveals an interior finished with various types of exotic wood and a touch of gilded detail.

This mix of simplicity and richness makes each project functional and stylish. The materials that establish the form are essential to our work, and it is their combination that truly excites me.

8Tell us about your design process.

My design process starts with understanding the client's vision and the space. I research and immerse myself in the environment. Then, I brainstorm and sketch out initial ideas, collaborating with clients for feedback.

Once we refine a concept, I plan and develop detailed drawings and select materials, focusing on functionality and aesthetics. Finally, I oversee the execution, ensuring every detail is crafted to perfection. My goal is to create spaces that are elegant, functional, and can tell a story.

9Do you think your country and its cultural heritage has an impact on your design process?

Absolutely. Growing up in such a diverse environment has given me an appreciation for both traditional craftsmanship and modern innovation. The compact living spaces push me to maximize space while maintaining style and function.

The mix of cultures inspires me to use a variety of textures, colors, and materials in my designs, reflecting the city's diversity. Hong Kong's heritage shapes my approach to design, driving me to honor tradition while embracing contemporary sophistication.

This balance between old and new is incredibly inspiring and rewarding.

10Congratulations! As the winner of the 2024 MUSE Design Awards, what does it mean to you and your company and team to receive this award distinction?

Thank you! Winning the 2024 MUSE Design Awards is an incredible honor for me, my company, and my team. It signifies recognition of our dedication to excellence and innovation in design.

This award is a testament to the hard work and passion that each member of our team brings to every project. It also serves as a powerful motivation for us to continue pushing the boundaries of creativity and delivering exceptional results.

We're excited to build on this success and create even more inspiring and impactful designs in the future.

11Can you explain a bit about the winning work you entered into the 2024 MUSE Design Awards, and why you chose to enter this project?

Our winning project is “107 Queen’s Gate”, a stunning residential development located in the heart of London. This project exemplifies our commitment to preserving the historical essence of a property while integrating modern luxury and functionality.

We chose to enter 107 Queen’s Gate because it embodies the core values of The Eav’s Group: craftsmanship, innovation, and timeless elegance. The project features meticulously restored architectural details, combined with state-of-the-art amenities, and bespoke interiors that cater to the needs of modern urban living.

Each element of 107 Queen’s Gate is crafted with precision and an eye for detail, ensuring an exceptional living experience.

12What was the biggest challenge with this project?

One of the biggest challenges we faced with 107 Queen’s Gate was preserving the historical integrity of the building while incorporating modern amenities and luxury features. Balancing the old with the new required meticulous attention to detail and a deep understanding of both historical preservation and contemporary design.

Another significant challenge was ensuring that all renovations and restorations met the stringent regulations and standards set for historical properties in London. This required close collaboration with heritage consultants, architects, and local authorities to ensure compliance while maintaining the building's character and charm.

Additionally, sourcing materials that matched the original elements of the property was a complex task. We had to find skilled artisans and suppliers who could replicate the intricate details and craftsmanship of the original design.

Despite these challenges, the successful completion of 107 Queen’s Gate has been incredibly rewarding, showcasing our team's dedication and expertise in delivering a project that honors the past while embracing the future.

13How has winning an Award developed your practice/career?
I see it as a significant milestone in my professional journey. It’s not just a symbol of recognition; it’s a catalyst that’s propelled my career forward. It’s opened doors to new opportunities and strengthened my credibility.
14What are your top three (3) favorite things about our industry?

Transformative Potential: I love how real estate can change spaces and communities, turning old buildings into new and vibrant places. It's all about creating environments that improve people's lives.

Diverse Challenges: Each project brings unique challenges, from design and construction to market dynamics and client needs. This variety keeps things exciting and pushes me to keep learning and adapting.

Tangible Results: Seeing a project come to life is incredibly rewarding. Whether it's a beautifully designed home or a revitalized neighborhood, the tangible results provide a deep sense of accomplishment.

These aspects make the real estate industry both challenging and fulfilling for me.

15What makes your country specifically, unique in the design industry?

Hong Kong’s design industry is unique because it blends Eastern and Western cultures, creating a mix of traditional elements and modern innovations. The city’s landscape and history provide a creative backdrop.

Emphasis on space efficiency leads to innovative solutions for compact living, balancing style and function. The ongoing mix of preserving cultural heritage and using cutting-edge technology makes Hong Kong a diverse and forward-thinking design hub.

16Where do you see the evolution of design industry going over the next 5-10 years?

We’ll see a lot more emphasis on minimalist luxury — elegant spaces that are simple yet refined. Designers will blend modern and traditional styles, honoring the past while staying contemporary.

Cultural awareness will be big, with designs reflecting diverse backgrounds and stories. Wellness will be key, focusing on creating spaces that promote health and well-being.

And of course, sustainability will be front and center, with eco-friendly materials and energy-efficient solutions leading the way.

In a nutshell, the future of design looks set to be all about balancing style and functionality, tradition and innovation, all while keeping an eye on the planet and our well-being.

17If you were a student entering this industry or an aspiring MUSE Design Awards submitter, what advice would you give them?

For students entering the design industry or aspiring to win in the MUSE Design Awards: Stay passionate and curious. Keep learning and don't be afraid to push creative boundaries.

Build a strong foundation but be open to experimentation. Seek mentors and collaborate for diverse perspectives. Believe in your vision, stay dedicated, and take risks. Your unique perspective can make a significant impact.

18What resources would you recommend to someone who wants to improve their skills in the design industry?

To improve your design skills, I recommend staying curious and always learning. Read design books and articles for insights and inspiration.

Find a mentor to provide practical advice and guidance. These steps will help you grow and excel in the design field.

19Tell us something you have never told anyone else.
Whenever creating the design of a floor plan, I wish I always have 300 sqft extra space.
20Who has inspired you in your life and why?

Two major influences in my life have been my dad and my time studying in the UK. My dad's achievements as a successful entrepreneur and watchmaker have always inspired me.

He's shown me the value of hard work, goal-setting, and perseverance. His dedication to his business has taught me invaluable lessons about commitment and determination.

Studying in the UK also had a profound impact on me. The experience allowed me to immerse myself in diverse cultures and develop a strong sense of art. These years were instrumental in shaping my personal and professional growth.

21What is your key to success? Any parting words of wisdom?
I believe that success is rooted in staying true to oneself and following your passions.
22Do you have anything else you would like to add to the interview?

Thank you once again for this recognition. It is truly an honor to be acknowledged for my work. I aspire to continue creating successful projects that make a positive impact and contribute to the industry.

Your support and recognition inspire me to push boundaries and strive for excellence in all my endeavors.

107 Queen's Gate, London | 2024

Jonathan Eav

Jonathan Eav, founder and Executive Director of The Eav’s Group, leads both its property development arm, Eav’s Residences, and its bespoke interior design division, Jonathan Eav Atelier. Driven by a passion for unparalleled craftsmanship, he creates luxury properties and offers personalized services tailored to the world’s most discerning clients.


Explore the journey of Xiaodi Xie, the Gold Winner of the 2024 MUSE Design Awards. She is a New York-based branding and digital designer and co-founder of YarnGi, drawing inspiration from Apple’s fusion of function and beauty, refining her craft through Communication Design.

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