Resorts World GLOW: A Dazzling Digital Spectacle That Captivates Las Vegas
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Dive into five mind-bending multimedia experiences that redefined Las Vegas entertainment
Las Vegas, a city known for its captivating lights and endless entertainment, has unveiled a new masterpiece: Resorts World GLOW. This innovative digital experience, crafted by the renowned Digital Kitchen team, transcends the boundaries of a typical show. It acts as a gateway to five captivating worlds, pushing the limits of multimedia technology. GLOW exemplifies its ability to spark imaginations and leave audiences astounded.
24k Magic
Step into a surreal wonderland where molten gold flows, glittering statues dance, and pop art bursts into life. This opulent experience celebrates the luxurious essence of Resorts World, leaving you awash in a gilded dream.
Dance Story
Witness a captivating Vegas love story unfold in a world of motion and light. Helga and Pebble, two characters born out of motion capture technology, take you on a journey of connection and transformation, their dance morphing from abstract shapes into dazzling couture.
Wanderlust
Embark on a breathtaking voyage around the globe, exploring the diverse tapestry of destinations where Genting, the parent company of Resorts World, has woven its magic. This visually stunning adventure showcases the rich tapestry of cultures and landscapes Genting embraces.
Neon Space
Blast off on a psychedelic odyssey through the cosmos with Cheddar the Cat as your guide. Meet bizarre alien landscapes and fantastical creatures as you navigate between hyper-stylized 3D and vibrant 2D worlds, each pulsating with neon energy.
Vintage Vegas
Relive the golden age of Las Vegas, strolling down a recreated Las Vegas Boulevard. Witness iconic marquees and legendary venues come to life, their stories told through a nostalgic blend of classic footage, photography, and retro design.
GLOW is not just a visual feast, it is a monument to creativity's ability to push boundaries and rewrite norms. It's a success at Digital Kitchen's mastery of crafting experiences that captivate, inspire, and leave a lasting impression. So, if you're looking for an escape from the ordinary, a place where imagination takes flight and technology becomes magic, then Resorts World GLOW awaits you.
Credits
Entry Title: Resorts World GLOW
Entrant Company: Digital Kitchen
Client: Resorts World Las Vegas
Winning Category: Experiential & Immersive - Out-of-Home
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