In this digital age, it is important for us to acknowledge the importance of key influencers and their sway in brands.
Well, if you're up for a good digital idea that has both influencers and a very, very good time in the Bahamas, then it is time to take a look at this Vega Awards winning e.l.f. Beautyscape campaign:
Being a social contest that targets breakout makeup enthusiasts, entrants submit their best beauty looks on Instagram to compete for a weekend getaway, getting the opportunity to cross over into the world of sought-after beauty influencers.
The all-expenses-paid trip also gives the winning team an opportunity to collaborate with e.l.f. on a capsule collection that will be sold on Target and their website, furthering their dreams to have a career as a beauty influencer.
The Beautyscape activities end with the team’s inspiration for e.l.f.’s collection, where each member of the winning team receives a $10,000 cash prize and the collection itself being planned for summer 2020.
With great visuals and the catamaran cruise in Nassau, it is no wonder that this influencer marketing campaign is a huge success!
Entrant Company: Duncan Channon
Client's Name: e.l.f. Cosmetics
Category: Social Content & Marketing, Influencer Marketing
Want to read more digital ideas like this? Do read our article about Paradox Media today!