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Sometimes You Need A Break, Not A Coffee
Company : Agência Um
Project Title : Real Coffee Break
Category : ADVERTISING | Advertising Campaign
Country : Brazil
The perception that eventually people look for a snacks restaurant or a coffee shop not because of the food, but for a break: from family, from work, from routine in general, is the starting point of this campaign.
Focused in everyone how needs a "break", this São Braz coffee shop run in Brazil, for a regional scale (Northeast of the country), in six states of the region, and in more than fifteen stores.
