Effective and pleasantly funny for all Americans to relate to.
The US Government may have been slow to react with the COVID-19 virus, but they are certainly quick to apply an age-old remedy for all Americans to enjoy: humor. Check out these witty digital ads from coronavirus.gov:
Crafted by Worklabs, each of these ads depict a humorous moment (or two) that all Americans can relate to, alongside the motion to practice social distancing. It's witty, it's clean, and most importantly of it all, it sheds a light for others to understand American humor and their way of thinking.
The ads can be found in the White House's own COVID-19 website, coronavirus.gov, where information about the pandemic itself can be found as well.
Humor and all notwithstanding, if we truly want to beat this virus, we should practice what these ads tell us to do: avoid huge crowds, stay at home and perform social distancing on yourself!
Creative Agency: Worklabs
Client's Name: US Government
Interested to read digital ads like these? Check out VEGA Digital Award's Canopus Winner winning ad here.