Property & Hospitality

THIRTEEN @ CHATEAU DENMARK: Your gateway to a whole new level of hotel chic

THIRTEEN @ CHATEAU DENMARK: Your gateway to a whole new level of hotel chic

A Fusion of Creative Expression and Architectural Detail

Chateau Denmark, a mesmerizing addition to London's Soho neighborhood, opened its doors in early 2022, presenting a perfect blend of creative expression and architectural detail. This iconic establishment, situated along the storied Denmark Street, boasts 55 Session Rooms and Apartments spread across 16 buildings. Denmark Street, renowned for its musical heritage, has been home to the Sex Pistols, witnessed the recording of the Rolling Stones' debut album, and is even rumored to be the birthplace of David Bowie's legendary persona, Ziggy Stardust.


A Maximalist Approach to Interior Design

Grapes Design, the visionaries behind Chateau Denmark's interiors, boldly mix Gothic and Psychedelic styles for a truly unique experience. The hotel's bar, THIRTEEN, and the basement club, dial8, exemplify this bold and energetic aesthetic. THIRTEEN is a captivating blend of gothic and hedonistic spectacle, with grand details evident in the forms, fabrics, and finishes.


Immersive Experiences in Every Corner

Upon entering THIRTEEN, guests are greeted by the grandeur of the central reception chair, commanding attention at the heart of the space. Intimate, bespoke shell-like booths wrap around the four windows, each adorned with scenes from Damian Frost's largest-scale print, 'Soho Tableaux' – a spectacle in its own right. The brutalist ceiling, molten ceramic bar, and avant-garde lights set the stage for an unforgettable experience best described as good times with bad company.


An Exterior That Tells a Story

The exterior of Chateau Denmark is equally captivating, with its illuminated facade casting a warm glow on the building's architectural details. The ground-floor windows offer a tantalizing glimpse into the hotel's lobby, while the black awning above the entrance adds a touch of sophistication. The hotel's location in the heart of London is emphasized by the presence of the iconic red double-decker buses and taxis on the street outside.


A Haven for Cocktail Connoisseurs

Want a cozy, sophisticated spot to relax? The hotel lounge has exactly the vibe you're looking for. The space features a neutral color palette, plush armchairs, and a mix of textures that create a sense of warmth and comfort. The well-stocked bar, with its classic and sophisticated feel, is a haven for cocktail connoisseurs. The shelves overflow with an enticing collection of spirits, each bottle telling a story of its own.

THIRTEEN @ CHATEAU DENMARK turns the whole idea of a hotel on its head. This place is all about big design energy, an eye-catching exterior, and a lounge that makes chilling out feel luxurious. Every corner is made to make an impact.


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Credits

Entry Title: THIRTEEN @ CHATEAU DENMARK-SOHO-LONDON

Winning Category: Grapes Design Ltd

Winning Category: Interior Design - New Category: Hospitality Interior Design

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