The Future of Property Branding with Imajen Sdn Bhd

Aetas Seputeh is one of our highest-profile projects and holds a special place in our hearts, as we’ve been involved in shaping the Aetas brand from day one. Being part of the entire brand journey and having influence over every touchpoint has allowed us to showcase our creativity to its fullest potential.

Winning this award is a significant recognition of our branding expertise, creativity, dedication, and teamwork. Receiving a world-renowned award makes it even more meaningful, marking a strong start as we work towards carving a global presence.

With a strong emphasis on brand aspiration and thoughtful strategy, we crafted an outstanding brand story that sets Aetas Seputeh apart from its competitors. Supported by compelling visuals and meticulous attention to detail, we successfully elevated the Aetas Seputeh brand, resulting in a strong sales response within a short period of time.

We always believe that there is a purpose to every brand — a market gap to be filled. We are diligent in market research, diving deep into consumer behavior to find that gap. We realized that there aren’t many premium properties in Malaysia with an emphasis on thoughtfulness and craftsmanship. This became our guiding inspiration.

This award represents recognition not only for us, but also for boutique creative agencies like ours. It’s a platform to showcase our unique creativity on an international stage, highlighting the impact and potential of independent agencies.

We did more than just consider “what we can do” for the brand; we approached it by asking, “What can the target audience experience or enjoy from this?” Whether it’s the craftsmanship and subtle inclusive details, the thought behind the aesthetic, or the story of the brand’s journey, we connected with authentic aspects that we felt would make a positive difference.

To bring out the authenticity of the project and better showcase the brand aspirations, we proposed a real lifestyle photoshoot along with complementary videography. Since it was the client’s first time receiving such a proposal, they had concerns about the budget and ROI. We addressed this by presenting a solid storyboard that resonated with the target audience, demonstrating the value of the investment.

In the end, the client greatly appreciated the outcome, and the videos garnered high viewership, proving the approach was well worth it.

We hope this recognition extends to our clients and industry peers, inspiring them to see us as a step above and to further appreciate our creativity and expertise. We also hope it brings us closer to new opportunities and collaborations.

Looking ahead, we are excited to connect with new partners and opportunities, and eventually expand into the international market — an important step toward our goal of becoming the go-to premium branding consultancy.

Our clients were thrilled by our achievement, especially those involved in the winning projects. They’re eager to celebrate this milestone with us and look forward to future collaborations.

To thrive in any industry, you need discipline, purpose, and a lot of grit. After all, nothing worth having comes easily. Inspiration—or waiting for inspiration—is fleeting, so you must actively dedicate yourself to new solutions, new ideas, and new mindsets, no matter how odd they may seem at first. When you lead with purpose, everything else falls into place naturally.

For us, we set a very clear goal: to achieve internationally renowned recognition two years ahead of schedule and began preparing for that. We took on projects where we saw great potential to help us attain this goal and, like in everything we do, gave it our best. Of course, you also need confidence in what you do and what your work can achieve.

Technology and inclusivity have been the greatest catalysts for change in the industry over the past couple of years. AI has become a useful tool for supporting creatives and delivering projects more quickly and efficiently. The industry is also slowly loosening its hold on traditional values within its creative community, focusing more on empathy and diversity in order to grow.

We see these as positive and inevitable changes, and we hope that while we keep pace with the rapid advancements of the modern world, at the heart of it all we remain unapologetically authentic.

You won’t know the outcome until you try. Taking leaps of faith is part of both personal and professional growth. If the project you wish to submit is something you believe in wholeheartedly, take that leap rather than remaining on the sidelines thinking, “What if?”

Surround yourself with people who are smarter than you, and never stop learning. Try to engage with individuals from different backgrounds instead of staying in your own pool—you’d be surprised at what they can bring, even to your industry.

No matter your field, always stay open-minded and curious about new ideas. There’s no telling what one small idea can evolve into. Be foolish, be hungry.

Our gratitude goes out to everyone who worked on this project. At the end of the day, it was a team effort. This achievement wouldn’t have been possible without the collective insights and talents of our teammates.

We’d also like to thank our clients for entrusting us with their project and supporting the work we do.

At the core of it all: thoughtfulness. We like to think that—not just for these submitted projects, but in everything we do—every story we tell, every identity we craft, is guided by intention and care.

We’re currently overseeing projects with a shared vision and are excited to announce even more award-winning work. As for our goals, we hope to take IMAJEN’s name international and work on developments with a global profile.