Starbreeze Entertainment: Masters of PAYDAY and Gaming

We all love games and consider ourselves gamers, and having the opportunity to work creatively on a product that is itself born of creativity is a privilege we deeply recognize and appreciate.

Having fun and being creative are the key ingredients for success. You can always tell from the output if the team is enjoying themselves.

Starbreeze is Sweden’s longest-running independent game developer. We are known for creating immersive, cooperative gaming experiences.

We have captured the hearts of gamers worldwide with popular titles such as Payday and our upcoming Dungeons & Dragons game. Starbreeze is dedicated to crafting unique experiences that foster player cooperation, shared experiences, and keep players coming back for more.

Our focus as a studio is on player-shared experiences, whether it be planning and robbing a bank together in PAYDAY 3 or embarking on an action RPG adventure in our upcoming Dungeons & Dragons title – it’s the shared experience between players that is key.

Experience Together – Cooperative multiplayer!

Lifetime Commitment – Supporting and growing our titles over time, with high replayability.

Community Engagement – Co-creating the gameplay experience and a co-creative development process with our community.

“Larger-than-life” Experience – Focus on gameplay, embodying iconic personas, and being part of a journey/crew together, action-packed.

Insight into the product, an open and accepting brainstorming environment, and solid Photoshop skills to visualize the ideas.

Thank you! We are very happy that the creative efforts and hard work of the team is recognized by NYX Game Awards. It is a great motivation to continue to push ourselves to raise the bar even higher.

Only time will tell! Hopefully we inspire other creative marketers and developers out there to join our studio!

Gamers are a no-nonsense audience. It is a great responsibility for us to create communication that honors the franchise and meets the expectations of our community.

Tough question. We are based in Sweden, which means it’s dark like a bat cave for six months of the year. Not much else we can do besides being creative and making fun games!

It’s a hard question to answer, the industry moves so rapidly that there’s always something to be excited about almost on a daily basis.

The fusion of various creative disciplines – Bringing together artists, writers, designers, engineers, marketers, and musicians to create immersive experiences.

Constant technical evolution – No industry moves faster or is quicker to embrace new technology, whether it’s tools, engines, or platforms. It’s incredibly fast-paced and always pushing the boundaries.

Community building and the social aspects – Games are inherently social, whether it’s a board game or a massive multiplayer online behemoth. Games bring people together, often across vast distances, to collaborate, compete, and share experiences.

Don’t forget to ask yourself, “Is the game fun?”

The only way is up! It will continue to grow, continue to be the biggest slice of the entertainment industry and it will continue to push boundaries both technically and creatively.

All our wonderful colleagues!

Surround yourself with good people.

Keep those helmets flying! With love from The PAYDAY Gang.