Design & Inspiration

Sophia Floersch Crushes Female Prejudice In Motor Racing!

Sophia Floersch Crushes Female Prejudice In Motor Racing!

Sophia Floersch breakes through the stereotype of female prejudice at top speeds in this high-octane and empowering video.


In the world of motorsport racing, some of the biggest names that you will definitely hear are that of Michael Schumacher, Kimi Räikkönen, and Lewis Hamilton.


In a sport where the majority of the field is dominated by men, there are diamonds in the rough that gives these legends their run for their money. And the video featuring Sophia Floersch by SCHAEFLER displays some of her accolades and motivation in the action-packed sport.


Throughout the video, we begin with Sophia stopping at the red light in anticipation for the change while action-packed shots of her working out and giving it 110% and snippets of her colorful racing career flashes before our eyes.


The momentum comes to a screeching halt as we see a shot of her devastating crash and pieces of debris floating around her, but quickly picks back up and ending with her driving away when the traffic light turns green at last.


It’s always a refreshing sight to see a different gender taking on the best of the best in a male-dominated sport, and it is the female drivers filled with determination like Sophia to break the mould of what women are capable of!

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Media

Credits

Entry Title: Girls Like Me

Entrant Company: STEREOSCREEN

Client: SCHAEFLER

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